ChangingMinds.org has a nice section on Storytelling in Organizations, including what’s special about organizational storytelling, its purpose, storytelling channels, and a section on teaching tales.
The site also lists a wider variety of organizational story types than I’ve seen before, including:
- Cautionary tales
- Genesis stories
- Leadership stories
- Stories of failure
- Founder myths
- Heroic stories
- Stories of hope
- Fearful stories
- Stories of transformation
- Visionary stories
- War stories