Last April, at the conference of Career Masters Institute in Denver, I heard a great entrepreneurial presentation by Laurie Taylor of Origin Institute. Laurie mentioned that her partner, James Fischer, was about to publish in the unusual but emerging genre of the “business novel.”
Any work that uses story to convey business/organizational messages interests me, and I got an advance copy of the book a few months ago — also with the idea that I might use it as a text with my entrepreneurial students.
As a PhD student, I don’t have much time for reading for pleasure, but I’ve just read the prologue and first chapter.
The book, Navigating the Growth Curve: 9 Fundamentals that Build a Profit-Driven, People-Centered, Growth-Smart Company, already appears to have all the intrigue of novel.
Protagonist Peter Logan is thrust into leadership of his brother’s company when his brother dies of a heart attack. But the Prologue sets up intrigue suggesting that foul play could have been behind the brother’s death.
Beginning with the sixth chapter summaries of key points appear in each chapter. The idea, as with much organizational storytelling, is to teach through story
The book is beautifully designed and illustrated. Provocative pull-out quotes tend to suck the reader into the pages to find out what happens next.
Though the book is a paperback, it’s kind of an awkward shape and size — square and rather heavy. Not exactly bathtub reading.
I’ll keep you posted as I read more. Learn more here.