The consulting firm Thirsty Fish offers a Brand Story Audit with 13 criteria to assess “how an organization’s story ‘measures up’ as a cohesive brand narrative.”
Do the same criteria apply to the personal branding story, discussed in this chapter of my book, Tell Me About Yourself: Storytelling that Propels Careers?
I suspect some, but not all these criteria apply to the personal branding story. Check out some of the sample brand stories in the chapter and see what you think.
They are:
- Mood
- Structure
- Characters
- Destination
- Truth
- Time
- Aesthetic
- Wonder
- Mythic
- Believable
- Authentic
- Participate
- Celebrate
Thirsty-Fish also offers other writings and presentations.