Dana Leavy presents an interesting perspective on career storytelling in What’s Your Story, Morning Glory? Building the Story Behind Your Personal Brand. She suggests both knowing the bigger narrative behind your brand, as well as the smaller stories that inspire it. Here, Leavy connects empathy vs. sympathy to telling those … Continue reading
Author Archives: KatHansen
Stories-in-the-Job-interview Ebook
UPDATED 2020: This post was originally about a deal on a PDF copy of the 16-page e-book: Stories in the Job Interview: A How-to Guide to Creating and Using Stories to Stand Out in the Job Interview. At this writing, the book is 99 cents on Kindle. This post is … Continue reading
Q and A with a Story Guru: Suzanne Henry: Storytelling will Become the Norm for Both Nonprofit and Corporate Communications
See a photo of Suzanne, her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Suzanne Henry, Questions 9, 10, and 11: Q: Watch Tyler Cowen’s TED Talk and react to what the speaker says are the problems with stories. A: This was a … Continue reading
Q and A with a Story Guru: Suzanne Henry: Storytelling Is a Surprisingly Easy Sell
See a photo of Suzanne, her bio, Part 1 of this Q&A, Part 2, and Part 3. Q&A with Suzanne Henry, Questions 7 and 8: Q: What has surprised you most in your work with story? A: It surprises me that it’s such an easy sell. Every marketing director to … Continue reading
Q and A with a Story Guru: Suzanne Henry: PR People Who Don’t Use Storytelling Will Find Themselves Behind the Curve
See a photo of Suzanne, her bio, Part 1 of this Q&A, and Part 2. Q&A with Suzanne Henry, Questions 5 and 6: Q: Your Web site notes “we only accept clients for which we can truly make a difference.” How would you characterize the type of client for whom … Continue reading
Q and A with a Story Guru: Suzanne Henry: Adhering to McKee’s Story Definition in which Change Must Occur for Protagonist
See a photo of Suzanne, her bio, and Part 1 of this Q&A. Q&A with Suzanne Henry, Questions 3 and 4: Q: What people or entities have been most influential to you in your story work and why? A: In 2002 I took Robert McKee’s Story seminar, which is basically … Continue reading
Q and A with a Story Guru: Suzanne Henry: The Best Story Always Wins
I frequently encounter the work of Suzanne Henry and her firm Four Leaf Communications LLC in my Scoop.it curation of organizational storytelling. I truly admire her emphasis on storytelling in public relations and communications and am so pleased she is participating in this Q&A series, especially since she went above … Continue reading
Intern Videos, LOTS, Company Narratives, Job Journaling, Personal Branding, Sales Stories: A Career-Storytelling Roundup
Here are some recent dispatches from the world of story in job search and career. I have to appreciate the language at Intern Sushi, a new site that “gives interns and companies a multimedia platform to tell their stories.” That platform consists of “one-minute videos and digital profiles, interns and … Continue reading
Reinvention Summit Redux Is Coming April 16 – 20
In 2010, here’s what I said about Michael (GetStoried) Margolis’s Reinvention Summit: Provided an astonishing array of high-quality presentations, full of well-respected luminaries in the storytelling and related fields — at mind-bogglingly accessible prices. Participants enthusiastically gulped from a fountain of knowledge, expertise, and practical ideas. The summit also forged … Continue reading
Q and A with a Story Guru: Cindy Atlee: Use Free Story-Typing Tool for Personal Branding
See a photo of Cindy, her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Cindy Atlee, Question 5: Q: Personal branding is probably the hottest area of career development and job search right now — but every practitioner recommends a different way of … Continue reading