Q and A with a Story Guru: Cindy Atlee: Establishing Identities Based on Storylines and Characters that Capture What’s Most Authentic and Distinctive

I had come across Cindy Atlee and her company, The Storybranding Group, in my curation travels, but her work especially caught my eye when I noticed her Professional Values & Story Index (PVSI), which I wrote about here. A significant mentor for Cindy has been Carol Pearson, who works with … Continue reading

Two Cool Ways that SXSW Got Storied

Someday I’d like to attend the South By Southwest (SXSW) Interactive conference in Austin. In the meantime, it’s nice that the conference gets comprehensively covered in clever ways with strong story elements. Here are two that caught my eye this year: Storify: Storify, the tool that helps users tell stories … Continue reading