It’s been almost two months since my last roundup of storytelling tweets that enjoyed significant buzz in the Twitterverse. Time to look at what folks think is worth re-tweeting in the storytelling world:
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- The book Why Now Is the Time Crush It! Cash in on Your Passion
by Gary Vaynerchuk has its own hashtag, #crushit, on Twitter, and one tweeter said his/her favorite line from the book is: “Storytelling is by far the most underrated skill in business.” - Another quote I like, which comes from @jonbuscall via @rbrtstar: “All media is storytelling media — web 2.0 makes stories independent of space and time.”
- Much talked about on Twitter in the last month or so has been Michael Margolis’s terrific book, Believe Me:
- The book Why Now Is the Time Crush It! Cash in on Your Passion
- “Does your Innovation have a story?” by Jeffrey Phillips
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- An article in the Los Angeles Times, “‘Transmedia’: A brave new world in entertainment marketing,” about transmedia guru Henry Jenkins teaching this topic at the University of Southern California, proved buzzworthy.
- Much talked about was Beth Kanter’s article Multi-Channel Fundraising Campaigns: Storytelling Is Key, which in turn cited the blog entry “What Story Are You Telling Your Donors, Where Are You Telling It?” by Thomas Negron. Negron reported on presentations at the NYC chapter of NTEN’s 501 Tech Club that included Rebecca Willett of Planned Parenthood Federation of America. Kanter includes Willett’s slide deck in her post. “The point of [Negron’s] post is that good storytelling is the heart and soul of donor solicitations,” Kanter writes, “and a consistent story must be told across all donor touch points.” She quotes Negron: “This presents a wonderful opportunity because every time a donor interacts with your organization it is a chance to share another aspect of your story and reiterate the work they make possible.”
- A tweeter suggested that a Google Search can tell a story, as in this video, “Parisian Love”.
- In the great PowerPoint vs. storied presentations discussion, Prezi and Ahead were cited in the Twitterverse as two good alternatives to PowerPoint because they “make you think about concepts, not serial slides.
Finally, and not necessarily buzzworthy, I came across a Web application, TweetCloud that creates a cloud of the words one tweets the most over a given period. At left is @AStoriedCareer‘s tweet cloud for the last year. No surprises on the big words; perhaps a few surprises on the smaller ones.
