Business Parable Teaches Networking: Bonuses Come with Oct. 1 Release

This blog has frequently reflected my long-time fascination with business books told as fables, stories, or parables.

A new one to be published Oct. 1 is at the core of what A Storied Career is about: storytelling and job search and career. (Disclaimer: I haven’t read it.)

Authors Sukenick and Williams present a range of real-world situations, insights, and challenges through the eyes of a fictional character with whom, they assert, “almost anyone can relate.” Gnik Rowten (that’s “networking” spelled backward) has made a fresh start in a new city where he has few if any friends, prospects, or business contacts.

The book traces Gnik’s life over a 3-week period, as each day he discovers and learns tools, techniques, and strategies for effective business networking. Through sharing his successes, failures, and “Aha!” moments, readers learn to extend, deepen, and effectively utilize their personal and business networks.

“It’s a common misconception that you need to be naturally outgoing and tech-savvy to master the art of networking,” Sukenick says. “What many people and organizations don’t recognize is that networking, like any other skill, can be learned through study and practice.”

The experiences depicted in 21 Days to Success Through Networking are realistic, the authors claim, and its lessons are easy to customize and apply. A companion website allows readers to “connect” with the book’s fictional protagonist Gnik Rowten, who can also be followed on Twitter.

Author Bonus Offer to Amazon Buyers for One Day Only—Tuesday, Oct. 1, 2013

Sukenick announced that he will offer an array of online and offline tools at no cost to anyone who purchases 21 Days to Success Through Networking on Amazon on Oct. 1. Details here. Or email Sukenick. See a 9-minute interview with the authors.