The Chief Storyteller is a firm that helps businesses tell their stories. Visitors can download short PDFs of these stories. What I found intriguing is The Chief Storyteller’s five-phase approach to telling a client’s story, especially Phase 1 (see below), which includes an elevator speech, Web site, success stories, advertising/PR, … Continue reading
Category Archives: Storytelling and Career
Guidelines for Entrepreneurial (or Job-seeker) Stories
I’ve been interested in entrepreneurial storytelling since I taught an entrepreneurial seminar using storytelling as the central theme. If I were teaching it now, I might direct my students to a blog entry and podcast by author and marketing expert Lisa Johnson of Reach Group Consulting offering a framework for … Continue reading
Success Stories for Sales and Careers
Communispond, an e-mail newsletter about sales and presentation skills, recently talked about using success stories of other customers to sell to new customers. The same structure for shaping success stories that Communispond recommends can apply to the job search:
Story of An Addiction … to Internships
I’m really excited about a story from a favorite former student and advisee, Julie Davis. I put the story together, but she deserves all credit for it. It is just such an inspiring tale of kicking off one’s career in a smart, smart way by completing multiple internships: As a … Continue reading
Envisioning Your Career as a Future Story
Natalie Shell, whose considers her life’s work “a dialogue project [in which] conversations and stories are key themes,” writes about “future vision,” which she compares to strategic planning: You will still see that most people spend a lot of time and money paying for a strategic plan. A plan that … Continue reading
Yet Another Example of Landing a Job Through Social Media
In her blog, my Facebook friend Lindsey Pollak cites the case of her own (brand new) husband Evan, who got a job through LinkedIn and was featured in this article by Alison Doyle. Pollak also cites other articles by Doyle that offer tips on networking and job-searching through social-media venues … Continue reading
Marketing Stories with “Catch” Become Job-Search Stories with “Catch”
Marketing Interactions is offering a very cool, free e-book called Why Marketing Stories Have Catch. It’s full of excellent descriptions of how and why stories are so effective for marketing. Author Ardath Albee aptly refers to stories as “stealth marketing.” Much of the principles in the e-book also relate to … Continue reading
10 Career Stories
I’ve been having a really fun time over the past month or so collecting and editing the stories of the careers of a variety of workers and job-seekers. Everyone has such a fascinating career and interesting perspective. The stories are for one of the sister sites of A Storied Career, … Continue reading
Story as Emotional Hook in Your Resume
Master Resume Writer/Career Strategist Jacqui D. Barrett notes that job-seekers who do not begin telling their stories in their resumes may not get the opportunity to do so in an interview because the employer will feel no enticement from the resume. From Barrett’s article entitled “Career Branding – What Does … Continue reading
Podcast Stories about What the Job Is Like
Jobs in Pods is a blog/podcast/social-media recruiting tool that features phone interviews with employers. Employers pay for the privilege of recording a Jobcast, the story of what jobs are like in the organization and what it’s like to work there.