Decisions Come from the Stories We Tell

Kevin Hoffberg of Group Partners offers a fascinating look at the role of stories in decision-making:

Decisions come from the stories we tell ourselves and others. Listen to the stories you tell yourselves. Listen to the stories other people tell themselves. A “justification” or a “rationalization” is the story we tell ourselves so we can feel good about what we did. Every decision has a story going in, every decision has a story coming out. What’s yours?

Hoffberg’s statement is the first point in a Decision Manifesto

Group Partners brings “its unique visual, structured thinking processes to solve complex problems for large multi-national clients.” The Decision Manifesto is part of a growing “wiki of nearly 2,500 pages.”

The illustration below is part of the Decision Manifesto and is captioned “The Framework for Decisions is always based on a full context.”