I have fallen deeply in love with both the company and Web site of A. Goodman. The site offers some terrific newsletters, called Free Range Thinking, available for download, many of them on using story in organizations, especially discussing how to tell an organization’s story, particularly nonprofits:
- Telling Tales to the Data-Driven
- The 10 Immutable Laws of Storytelling
- A Tall Story About Building Awareness
- Tales: You Win
- Once_upon_a_time.ppt
- How to Find Good Stories
- How to Listen Better
- Find Your Story, Find Your Voice
- Fact, Fiction and Telling Your Truth
- When Good Stories Go Bad
- Seven Questions to Sharpen Your Stories
- Storytelling as Best Practice
- Call it Public Storytelling
- Taking Stories to the Bank
- What Are Your Inside Stories?
- Give the People What They Want: A Story
Goodman also offers the Storytelling iSchool, next being held in March 2008.
There are all kinds of other goodies on the site, including an awesome demo of Andy Goodman’s speech, Storytelling as Best Practice, which you can find on this page.