W. L. Gore, famously cited in organizational-behavior literature as a prime example of a “learning organization,” recently earned praise for “finally telling its story” to prospective employees.
On ERE.net, Todd Raphael wrote of the company’s career hub, “Gore will be telling scientists, engineers, and other prospective employees its story by launching a new global branding campaign from Arizona to China with a modest little theme: “Join Gore & Change Your Life.”
The stories give a great feel for what it’s like to work at Gore, and all employers should be telling their stories like this.
One caveat though: Don’t make visitors to your career hub drill too far down to get to your stories.
On the Gore career hub, you have a choice of reading stories about people who work with Gore’s musical products, medical devices, or high-performance fabrics (think Gore-tex).
So, let’s say you click on high performance fabrics. You’re taken to a page that has all three categories of stories. So you again click on the high-performance fabrics category, which takes you to a generic, not-very-storylike story of the team that works on these fabrics.
To get to the real stories — of Dave, Henri, and Ron— you need to click on their individual names. That’s where the true gems are revealed.
Great stories, Gore. Just don’t make visitors work so hard to get to them.