My friend Michael Margolis has a brand new book out: Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story, and I’ll be writing more about it as soon as I get my copy.
In the meantime, readers can download a free excerpt right now.
Says Michael:
Believe Me is a storytelling manifesto for change-makers and innovators, and explores some of the principles around bringing any new idea into widespread acceptance. This is not a How-To book, but instead reframes why story matters in this adaptive age. The book is organized around 15 inspired storytelling axioms, and supported by quotes from various luminaries, along with my commentary and suggested next steps. If you want to buy the book, use code PN4JX3LN for a 15 percent off discount.
My goal was to touch on the philosophical implications of how stories shape our lives, while keeping it both business-relevant and pop-culture-accessible. The book is visually appealing and digestible, yet provocative to everyone who reads
it.