Golden Fleece

I’ll be presenting the popular audience version of my dissertation research at this conference this year:

GoldenFleece 2007
Successful story processes: From global to local

The 5th Annual Conference on the Use of Story and Conversation in Organizations is planned for May 5, 2007, in the Washington, DC, area. This year, more than a dozen presenters will share tools, tips and techniques for using storytelling and conversation to accomplish organizational goals in organizations ranging from large, complex global business to a community-based not-for-profit.

Larry Forster and Seth Kahan will tell the story of their work with Shell, a global group of oil, gas and petrochemical companies in its “connect-and-collaborate in a command-and-control world” initiative in which storytelling played a key role. They will present their approach to implementing complex change in the oil and gas industry including running a simulation of the methodology. Their approach relies on the participation and engagement of key stakeholders in the process.

A local setting is the focus of a session presented by Tony Maione, President and CEO of United Way of Rhode Island and Lisa Hirsh. They will discuss their experience in United Way and how it focused on stories of personal and organizational courage that are often pivotal moments in an organization’s life. Lisa will demonstrate how to elicit stories, and Tony will provide the stories right from his own experience. Learn how to ask the questions that help an organization hone in on the stories that exist within it to highlight the personal and organizational courage necessary to move strategy forward.

Come and learn from Larry, Seth, Lisa, and Tony along with 10 other presenters the why, how and what of story and conversation in organizations. To see information on all the full day of sessions and register here.

This conference is co-sponsored by Goldenfleece and KM Institute.