Google and AMEX Helping Small Businesses Tell their Story on Video

Too bad I didn’t learn about this tool sooner as TODAY is the deadline for entering a contest based on the tool (but there’s no deadline for just using it).

Google and American Express have created a tool to make it easier for small-business owners to create a short video telling their story.

The graphic below illustrates the process.

Those who can meet today’s deadline are eligible to win a $5,000 ad campaign and the chance to be featured on YouTube’s home page on Nov. 25.

The video I saw that called my attention to this tool was not especially storied, but I appreciate the integration of story in the sample below: