Job-Search Storytelling to Rev Up Your Network Contacts

As I learned from the Career Diva blog of Eva Tahmincioglu, Tom McAlister created a comic book strip, Brandman to the Rescue, with himself as the superhero, Brandman.

The comic, which you can see here, tells the story of McAlister’s career and accomplishments.

Hiring managers, Tahmincioglu explains, weren’t the main target of the comic. McAlister distributed it to members of his network “to reenergize the key people that could help him land a job — his network of friends and former colleagues.”

As Tahmincioglu writes:

Many of the employed individuals out there may be experiencing a bit of help-a-friend-who’s-out-of-work fatigue. That’s why I think it’s a brilliant idea to think of ways you can get your networking circle to get excited about recommending you. McAlister would give the comic strip to his contacts or to people he knew at companies he wanted to work for, and those contacts would be pumped about passing it along…much more pumped than they would have been just passing along a boring resume.

Eventually, McAlister created a print version that he distributed to contacts and folks he’d interviewed with. It was through that distribution that McAlister eventually landed a job — after the comic was passed along to a hiring manager by a former boss.

McAlister also has a bio and a resume on his Brandman site; the resume is available in both comic and traditional formats.