I was instantly attracted to this book by Chris Hilicki because of its subtitle, “Build Your Business by Telling Your True Story.”
I admit that I haven’t read the whole book yet, but my impression is that the subtitle is a tad misleading — simply because the book is more about branding than storytelling. However, building one’s personal brand is, in my mind, closely linked with job-hunting, so Hilicki’s work has meaning for me.
Here are a couple of nice bits on story from the opening chapters:
My story may not sound too different from yours, yet stories are all different, and that is what enables us all to build better, distinct, and authentic brands.
Your past true stories only have meaning in relationship to the life happening here in the present. While your life goes on, you must confront the beliefs your past experiences have programmed into your mind. Are your memories a work of fiction that you’ve falsely created? You need to figure this out, because those memories will lead you down a pathway of experiences that only you have had. It is what only you can share with the world that creates the basis for your authentic, unique brand. How can you be your authentic self and your true brand indentity if you don’t know your truth?