Dems Seek Stories to Prove Recession is Not Imaginary

Got this e-mail this week from the Democratic Congressional Campaign Committee:

John McCain’s top economic honcho (Phil Gramm) called America “a nation of whiners” and said that we’re only in “a mental recession.”

Are we all just imagining $4.00 a gallon gas? Were the 438,000 jobs that America lost already this year all just in our heads?

Tell John McCain that what you just paid for gas and groceries this week was no figment of your imagination.

The DCCC is collecting stories here, but I hope the organization will provide a place where these stories can be read. I would further be interested in whether they have any impact.

Give the Job Interviewer the Complete Story

From Dick Gaither, the Wizard of Work, an expert in work search training and trainer of job-search trainers, comes a set of questions for identifying accomplishments stories to use in job interviews (and resumes and cover letters for that matter).

One of the most important questions any job applicant has to answer during the interview is the behavioral question “Can you describe your most notable professional or work-related achievement(s)?”

This question poses a couple of problems for many job-seekers. First, too many interviewees are uncomfortable talking about their achievements and feel like they’re “bragging.” A fact isn’t bragging! If you’ve had a hand in any type of work-related accomplishment or achievement, it’s not bragging … it’s a fact … once you can support it!

Our second problem is that too many employees overlook their small accomplishments and think the interviewer is only looking for big achievements. Don’t think an achievement has to be humongous to get an employer’s attention (Saved the company $10 million). Most of us haven’t been in a position to generate anything close to an earth-shattering, multi-million dollar achievement. But, we’ve all had the opportunity to have a hand creating any number of small, work-related accomplishments and achievements, such as: improving safety, doing the job quicker, saving money, improving customer service, etc. But just telling the interviewer you had an achievement isn’t enough. The interviewer wants a complete story. This seven-step questioning process I use with job seekers has proven to be a big help getting people to comfortably talk their achievements in the interview:

  1. Describe an achievement
  2. What was your role in the achievement?
  3. What problems were you trying to solve?
  4. How did your involvement benefit the company?
  5. How did your involvement benefit your co-workers?
  6. How did your involvement benefit customers?
  7. What three key skills did you use in achieving this success?

Storied Career Mistakes

Visit The Mistake Bank

Such a serendipitous chain of events … a story, if you will …

On Monday, I blogged about reconnecting with the Ning social networking group, Worldwide Story Work.

While I was reconnecting, I posted a blog entry to Worldwide Story Work about an upcoming project in which I am conducting Q&As with gurus of the storytelling world (I am officially announcing the project here on A Storied Career this month).

John Caddell wrote to me about the blog posting. Though he claimed not to be a guru, he was interested in doing a Q&A. The idea with the Q&As is to ask some general questions but also a couple of questions tailored specifically to the interviewee. To compose specific questions, I usually start with a book or Web site written by the interviewee.

John Caddell’s e-mail said his site was called The Mistake Bank. Intrigued, I visited The Mistake Bank, which is also a Ning social networking group and “a place to share stories of mistakes people have made in their lives and careers.”

What an awesome idea! Here are career stories we can really learn from. Lord knows, I’ve made plenty of mistakes in my career. Caddell writes:

The Mistake Bank idea came out of trying to create a story library of mistakes that people could consult when they underwent some change – say, a large investment, a new company, a new job, etc. And where people who were retiring could leave a bit of a legacy. Now that it’s in place and starting to grow, I’m finding, not surprisingly, that there are all sorts of interesting side benefits as well.

If I may preview a piece of one of John’s responses to the Q&A (which will appear in early October), he describes one of those side benefits:

As far as side benefits, when someone (especially someone prominent) admits to a mistake, it has this neat result of making him/her human to the rest of us. “Hey, she may be a world-renowned organizational-behavior expert, but she messes up just like the rest of us.” I think that’s beneficial to the workplace, and to society.

Valuable for Its Story Prompts

I’m not big on recognizing sites that have costs involved — especially when the sites are dysfunctional — but there’s a way to get value from The Remembering Site without spending money.

The idea of the site is to provide a template for writing life stories — and then charging a fee to print a book with that story.

Here’s the dysfunctionality — I first visited in April and went back in June. Apparently, The Remembering Site is “powered by” Word Clay, an on-demand publishing company. When I tried to register on The Remembering Site, I was repeatedly taken back to the same opening page with no opportunity to register. A live chat was available, so I learned through the chat that I needed to register through Word Clay. There’s now a link to Word Clay on The Remembering Site, but no indication that Word Clay is where you need to register. Based on the live-chat instructions, I registered on Word Clay and then came back and used that log-on with The Remembering Site.

Then I was able to download The Remembering Site‘s template, which is filled with great questions for telling life stories. You can get a lot out of those questions without taking the extra step of having your book published, although I’m sure many users will choose to publish their books.

But the site needs to get its act together.

Checking In With Worldwide Story Work

2020 Update:  Worldwide Story Work is now a Facebook group.

Just got an e-mail over the weekend from Shawn Callahan of Anecdote.com reminding me of the social networking group on Ning, Worldwide Story Work, described as “a community of story practitioners focussed on the application of story-based techniques in organisational settings.”

I joined the group just over 6 months ago when it had just 50 members; I’m delighted to see it now has 247 members (you’ll see from the badge above that this number has continued to grow).

My neglect of Worldwide Story Work comes from my general problem with push vs. pull technology. I respond much better to the “push,” such as e-mails like Shawn’s that remind me to do something, than to the “pull” of Worldwide Story Work itself. So, good for Shawn for using the push to remind me to visit Worldwide Story Work and to initiate the pull of getting e-mail notifications when someone begins a new discussion on the site. I also tinkered with my profile and posted a blog entry about my upcoming Q&A project.

Business Stories from The Chief Storyteller (and Their Applicability to the Job Search)

The Chief Storyteller is a firm that helps businesses tell their stories. Visitors can download short PDFs of these stories.

What I found intriguing is The Chief Storyteller’s five-phase approach to telling a client’s story, especially Phase 1 (see below), which includes an elevator speech, Web site, success stories, advertising/PR, testimonials, marketing/development, and sales.

Each aspect of Phase 1 applies to job-seekers and how they tell their story in the job search:

– Job-seekers, too, need an **elevator speech**. See entries in my blog-within-a-blog, *Tell Me About Yourself*, beginning here.
– I recommend that all job-seekers buy their own name as a domain name if possible and craft a personal/professional Web site with a resume and/or career portfolio on it.
**Success stories** must be stock-in-trade for any job-seeker, especially on a resume and in interviews.
– **Advertising and PR** are a little farther afield for job-seekers, but some certainly may want to send out press releases about their accomplishments.
– Testimonials can be included on a resume, cover letter, and in various social-media profiles, especially LinkedIn, which provides an accepted venue for recommendations/testimonials.
– I would characterize **marketing and development** as the things the job-seeker does to disseminate his or her message, such as direct-mail campaigns to employers.
– Finally, I equate **sales** to the way the job-seeker sells himself or herself in the interview and closes the sale at the end of the interview.

The Chief Storyteller also has a blog.

Video Storytelling 101

Sony, as part of its Backstage 101 Learning Center, offers a 3-part course in video storytelling. Not sure how long it is or exactly what form it takes, but the outline is:

  • Find a story you are passionate about
  • Gather the gear you need to tell your story
  • Plan your shoot

Lesson 1: Find Your Story: What’s Your Passion?

Turn your idea into a visual story! This lesson helps you plan what kind of story you want to tell and how you want to tell it. You’ll learn techniques that help you define an approach your story, what to shoot, and how to present it.

Lesson 2: Gather Your Gear: What Kind of Video Do You Want to Make?

Lesson 3: Structure Your Story: Get Ready to Shoot

You can also preview a lesson page.

Reminders about Storytelling in Blogging

Just a few reminders not only if how important storytelling is in blogs but also how to do it well:

Inspired by a blog post in MarketingDeviant by David Kam that discusses marketing as storytelling, Scott Sweeney writes in Man vs. Blog about the importance of storytelling in blogging. Sweeney particularly cites Kam’s words, “If the people remember your story they will remember your business.” Sweeney cites the blogs Dosh Dosh (what strikes me about this one is the nice brevity of the storytelling; each entry is about two paragraphs) and Blogging Experiment as blogs with great storytelling. I haven’t provided a link to the latter because Sweeney says the writing he admired came from the former owner of the blog Ben Cook.

Over at Rebecca Reads, Rebecca Reid asks what aspect of blogging readers enjoy most and talks about her fondness for storytelling in blogging. The focus of Reid’s blog is books, but outside the biblio realm, she says:

> In a world besides books, however, I think the story telling I would rely on is blogging. I’m not talking about the world of book reviews online, necessarily. What I really appreciate is personal and family blogs. I’m not going to link to any from here for privacy’s sake, but I certainly love writing about my daily challenges on my personal blog where my family can comment and communicate with me. I love reading about my sister’s and cousins’ lives via an online medium. It’s by reading about their daily lives that I feel connected to them. As a stay-at-home mom, that is the other storytelling I enjoy: the silly things their 2-year-old said, the comments we have for each other about dealing with life. Blogging provides a format to share, communicate, and relate.

Reid also has collected a few blogging/storytelling tips from others, such as keeping entries short, refraining from telling your life’s story, and giving blog posts interesting titles.