Just a few reminders not only if how important storytelling is in blogs but also how to do it well:
Inspired by a blog post in MarketingDeviant by David Kam that discusses marketing as storytelling, Scott Sweeney writes in Man vs. Blog about the importance of storytelling in blogging. Sweeney particularly cites Kam’s words, “If the people remember your story they will remember your business.” Sweeney cites the blogs Dosh Dosh (what strikes me about this one is the nice brevity of the storytelling; each entry is about two paragraphs) and Blogging Experiment as blogs with great storytelling. I haven’t provided a link to the latter because Sweeney says the writing he admired came from the former owner of the blog Ben Cook.
Over at Rebecca Reads, Rebecca Reid asks what aspect of blogging readers enjoy most and talks about her fondness for storytelling in blogging. The focus of Reid’s blog is books, but outside the biblio realm, she says:
> In a world besides books, however, I think the story telling I would rely on is blogging. I’m not talking about the world of book reviews online, necessarily. What I really appreciate is personal and family blogs. I’m not going to link to any from here for privacy’s sake, but I certainly love writing about my daily challenges on my personal blog where my family can comment and communicate with me. I love reading about my sister’s and cousins’ lives via an online medium. It’s by reading about their daily lives that I feel connected to them. As a stay-at-home mom, that is the other storytelling I enjoy: the silly things their 2-year-old said, the comments we have for each other about dealing with life. Blogging provides a format to share, communicate, and relate.
Reid also has collected a few blogging/storytelling tips from others, such as keeping entries short, refraining from telling your life’s story, and giving blog posts interesting titles.