See a photo of Dorit, her bio, Part 1 of this Q&A, and Part 2.
Q&A with Dorit Sasson, Questions 5 and 6:
Q: What’s your favorite story about a transformation that came about through a story or storytelling act?
A: Very recently, I had the experience of sharing my personal story of finding my American-Israeli tribe and voice with a group of what I perceived to be an unwelcoming group at a metaphysical book store. The energy there was bad, very bad, and unkarmic to the way I wanted my story to be heard and received. But surprisingly, I learned a lot about other peoples’ pain from that particular experience.
Read the article, “Should You or Shouldn’t You? How Courageous Are You
to Share of Yourself in Story?”
Q: On your Web site, you talk about story as being very underused. Why do you think that is? What kinds of response do you get when you help clients see where their story is leading them?
A: There are so many new products and services emerging all the time in the business world. Many of the entrepreneurs [behind these products and services] feel that there is something missing with their “script” when they introduce their business. Many think they need to focus on selling their products and services or promote their cause and services by talking about their products. But people aren’t interested in the products and services you offer so much as they are interested in the WHY part of why you do the work that you do. This is where story has an important role.
When I mention this to casually to them in passing, they get this one big “A-HA” moment, but they don’t always know how to approach the work with story. They don’t think of story with a transformational message. They tend to think of story as “my name is such-and-such and I do such and such and maybe just a few words about their journey. Although this is a good start, I like to go deeper and help people explore the transformational message of their story. This is where I educate them.