It’s a great pleasure to feature another up-and-coming story practitioner, Megan Sheldon, in this Q&A series. Canada seems to boast a strong contingent of story folks, and since my state of Washington borders British Columbia, it’s a treat to spotlight a BC neighbor. This Q&A will run over the next several days.
Bio: With ten years of experience in public relations, marketing, and 
advertising, Megan has worked both client and agency side with clients such as UNICEF, Sarah McLachlan Foundation, and the Vancouver Olympic Committee (VANOC). Narrative Communications is a story writing and branding agency that works primarily with artists, entrepreneurs, social enterprises, and small businesses. Megan is a Strategic Storyteller who draws out the many stories that surround an organization and then turns those stories into a powerful brand. Through her network of creative individuals, including designers, web developers and videographers, she collaborates to then bring that brand to life by producing and launching integrated marketing and social media campaigns.
Q&A with Megan Sheldon, Question 1:
Q: How did you initially become involved with storytelling?
A: When I was in my late teens, my mom introduced me to Joseph Campbell and other Jungian mythologists as a way of understanding my place in the world. At the time, I was studying English and media at McGill University, and I wanted to be a journalist. Six years later, after working as a journalist, an editor, a PR strategist, and a marketing consultant, I decided to pursue this passion for mythology and completed a master’s from the University of Edinburgh examining myths that have been told and retold over the centuries. I started to recognize the patterns and archetypes that emerged from so many stories, and wanted to explore our innate connection to stories further.