Q and A with a Story Guru: Nora Camps: There is Nothing as Authentic, as Moving, as Memorable, as Story

See a photo of Nora, her bio, and Part 1 of this Q&A.


Q&A with Nora Camps, Question 3:

Q: How did you initially become involved with story/storytelling/narrative? What attracted you to this field?

A: Once I understood that billboards and all printed material were the result of graphic designers, copy writers, commercial photographers and an elaborate team of post-production experts, once I understood this world, I knew, with absolute conviction, that I wanted to be the one that imagined and directed what would materialize on all manner of media. My early work was catalogues for Tom Taylor Marine Outfitter, then fashion brochures and posters for Peter Nygard, for whom photographer Taffi Rosen and I travelled to Italy, then to the British Virgin Islands for North South Yacht Charters… and on the strength of this work, there were more and more new clients. And then, like a light switch being turned “off” and then “on”, there was a shudder felt all over the world as disasters, natural and otherwise, resulted in the demise of thousands of people. And for me and for others, this resulted in questioning what is important, what is true, what is real. I was part of a world-wide movement toward authenticity, of turning away from the flash-in-the-pan advertising campaigns of the 1980s and early 1990s. To me then, as now, there is nothing as authentic, as moving, as memorable, as story.