Q and A with a Story Guru: Nora Camps: Truth is Absolutely Necessary for Storytelling that Wins Hearts and Minds

See a photo of Nora, her bio, Part 1 of this Q&A, Part 2, and Part 3.


Q&A with Nora Camps, Question 6:

Q: Your bio notes that you “execut[e] agricultural theme marketing initiatives for a brighter future on a greener planet.” Can you elaborate on that idea and perhaps describe an example? How did you get interested in that area?

A: We get involved, completely involved with the ideas, the sentiment and the source of the stories. Obviously we can only take on clients when we share a belief, when the client proves triple bottom-line thinking — when the client is ready to reveal their truth: complete with highs and the lows. Truth is absolutely necessary for the kind of storytelling that wins hearts and minds. What I have learned through my work with the University of Toronto has informed my fine-art projects; my involvement with the University of Guelph and Monforte Dairy has produced a deep commitment to environmental, sustainable, humane food production.