Q&A with a Story Guru: Lisa Bloom: Narrative is an Integral Part of How We Define Our Lives

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See a photo of Lisa, her bio, and Part 1 of this Q&A.


Lisa is presenting a teleseminar, “Success Story Secrets,” TODAY, April 27 at 2 pm Eastern, offering a chance for coaches to learn all about how to attract clients, build business and increase confidence by finding their success story!

Click here to reserve your spot now on this complimentary call.


Q&A with Lisa Bloom, Question 2:

Q: How did you initially become involved with story/storytelling/narrative? What attracted you to this field? What do you love about it?

A: I have been telling stories my whole life, it’s a part of who I am! I think that with my Irish and Jewish upbringing, it was kind of inevitable! I discovered storytelling professionally when I was a training and development manager and found that the more stories I told, the more my training courses were successful. People responded to stories in an entirely different way than when I simply “taught” the material of the courses. So, I started to use stories more and more and found that the participants were so much more engaged and retained the material much better. I moved to coaching after I had young kids and wanted a home-based, self-run business. As I attained my professional coaching qualification, I wrote a research paper on the connection between storytelling and coaching and then I realised how incredibly interwoven the two fields are. So, as I developed my coaching practice, I started to see areas where other coaches could benefit from my use of storytelling.

I love telling stories. And I love to hear a good story told (or a story told well!). I believe that everyone has a story and that’s part of what fascinates me about story coaching. To be able to hear people’s stories, and help them tell their stories in an authentic and heartfelt way is an honor. It’s also incredibly empowering for my clients to understand how narrative is an integral part of how we define our lives, and for them to begin to create new stories. It’s true what they say, that when you find what you love and can make a living from it, you never have to work another day in your life! That’s how I feel about story coaching.