Q&A with a Story Guru: Susan Luke, Part 5

See a photo of Susan, a link to her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4.

Q&A with Susan Luke (Question 5):

Q: Does the current economic crisis make it harder or easier to get buy-in to the importance of “understanding the strategic value of the narratives in your organization?”

A: So far, my experience is showing me that anything that helps others to accept change through challenging times, that doesn’t cost a lot of money, is a relatively easy sell. The challenge is to frame it in such a compelling way that people understand the power behind such a simple concept.