See Tom’s bio, photo, and Part 1 of this Q&A and Part 2.
Q&A with Tom Clifford (Question 3):
Q: How important is it to you and your work to function within the framework of a particular definition of “story?” (i.e., What is a story?) What definition do you espouse?
A: As a filmmaker, my definition of story is different from many others.
I think story is a journey that takes a person from “here” to “there.”
My work involves capturing a “story” as authentically, emotionally and as honestly as possible.
I have several ways of looking at “story.”
First, “story,” as I see it, is a point of view; it is a particular way of looking at life.
Second, “story” can be seen as a person narrating a sequence of events; first this happened, then that happened, etc.
Lastly, I see “story” as emotional connections one may have with someone else, a group of people or even a company.
If were ultimately to define “story” as a formula it would be this…
Story = Brand.