See Tom’s bio, photo, and Part 1 of this Q&A, Part 2, and Part 3
Q&A with Tom Clifford (Question 4):
Q: You’ve written recently about “responsible corporate video storytelling.” Why is that important, and how does storytelling fit in?
A: It’s important simply because we have limited resources.
Wasting limiting resources like time and money on video stories that don’t enlighten, inspire or simply help someone on their journey is not acting responsibly.
Storytelling fits into this framework because we have a choice when it comes time to produce a video.
We can choose to produce a story that enlightens, uplifts, educates, inspires and points to a deeper truth within each of us.
Or we can choose the opposite.
I believe a company’s story is simply a reflection of each person’s story. It’s a collective story of individual stories. As such, these stories need to be handled with care, respect and integrity.
Irresponsible video storytelling is a disservice to everyone.