Scott Schwertly of ethos3, the company that promotes storytelling in presentations, says he’s “captivated” by Sears’ holiday “Wishstory” campaign. The campaign tells stories (in a very truncated fashion) of how gifts given by parents to children (who, in this campaign, grew up to be celebrities) shaped the celebrated lives of the recipients.
I mostly agree with Schwertly. I don’t care for the song in the commercials’ background, and the ads leave me wanting to learn more of the story.
But as seasonal, story-based ads go, these are pretty darned good. Below is 
the long version that encompasses all the stories. As Schwertly notes, Sears’ Web site also has a strong story flavor, but Sears seems to have confused the message with one about making wishes come true for military families. And when you click the button that says “See their stories,” no obvious stories are apparent.