This is exciting. Story Week begins May 4 with the networks and blog readers of three international consulting firms participating.
The firms are Anecdote (Australia), Sparknow (UK), and Innotecture (Australia, I think), which “have been working together for a little while now to find out a bit more about what stories have influence and impact,” says Mark Schenk of Anecdote.
Schenk continues:
We’ve found quite a difference in views, even among ourselves. So we’re inviting our combined readership and their networks (and their networks) to participate in Story Week (starting May 4th) Over 5 days we’re going to show you 5 stories from different people in different formats, intended for very different audiences and settings. You’re going to tell us how you respond to them. We’ll tell you what you collectively told us. We’ll all learn something in the process. Oh, and it will be fun, too.
In Anecdote’s newsletter, Anecdotallly Speaking, Schenk goes on to explain the origins of the day:
When conducting Narrative Insight (story-listening) projects, we are often faced with the challenge of selecting from a large volume of anecdotes. We started with three criteria: impact, relevance, and clarity. This has now expanded to six.
Shawn [Callahan] and I, Victoria Ward from Sparknow, and Matt Moore from Innotecture have joined forces and designed a little project to find out a bit more about what stories have influence and impact.
Here is Innotecture’s link for Story Week.