Zack’s story, is a recent ad campaign from Tampax that is accompanied by a website, blog and Twitterfeed in the voice of 16-year-old-Zack, who supposedly wakes up with a vagina one day.
The campaign has received some criticism from feminists for gender stereotyping. Miriam on Feministing writes: “The series also over-emphasizes the differences between men and women — all of sudden because of a vagina he sees the world totally differently.”
I don’t disagree, but I’m a lot more interested in the storytelling aspects of the campaign.
You can read more about it here and here.
What do you think? Does the storytelling succeed? Is this an example of storytelling providing an entry point for awkward topics?
[Thanks to Liz Sumner for making me aware of the campaign.]