John Kotter, author of Heart of Change, says he is “always looking for stories that will shed light on how companies define themselves — for better or for worse,” though in a recent article on Forbes.com, he laments that “too few business leaders grasp the idea that stories can have a profound effect on people.” His concerns tie in with my own quest to get buy-in on storytelling from my business students. It’s a never-ending crusade — one that I’m convinced is extremely important.
