Yesterday in his Buzz Canuck blog, Sean Moffitt made the jaw-dropping (to me) statement, “Unfortunately, stories are mainly dead in marketing.”
Seriously?
Perhaps he needs to have a little conversation with Melinda Partin, who wrote in a recent Fast Company column, “At its very core, marketing is storytelling.”
Subsequently on Twitter, Moffitt said he was “canvassing for great stories as a sequel to [his] post.
I have a whole stack of examples I could share with him, but I thought maybe the folks out there on the cutting edge of storytelling in marketing and branding could give him even better examples than I could.
Please tell him that stories are not “mainly dead in marketing.”