Came across two good slideshows recently that illustrate two applications for storytelling.
Organizational storytelling: I don’t know how Tell Us Your Story: Cultivating an Organizational Storytelling Culture by Teresa Bailey ended up on my desktop, but there it was after I researched storytelling at NASA’s Jet Propulsion Laboratory (JPL) for this entry. Although the presentation doesn’t quite stand on its own without narration, the viewer can glean solid information about how storytelling developed at JPL and how it works.
Online Storytelling in Nonprofits: I’ve written previously about Roger Burks and his campaign against what he calls “poverty porn” in favor of “humanitarian storytelling. Burks, senior writer at Mercy Corps, gives a nice presentation that illustrates how humanitarian storytelling is executed at Mercy Corps (which has more than 2,000 stories on its site), how it engages its audience, and how the approach developed after the late-2004 tsunami. It’s called Online Storytelling at Mercy Corps, and it’s embedded below. This show is easier to follow than the JPL one because it has an audio track. Burks talks about why storytelling is effective, how to choose stories, how Mercy Corps integrates storytelling into its Web site (and makes the action step — donating — more prominent), how the storytelling approach has resulted in much greater donations than similar organizations elicit, and how its latest strategy involves authentic but not necessarily polished entries on it blog, especially useful for real-time disaster coverage, as Mercy Corps is currently providing about Haiti.