As a student of story, I’ve long known that information conveyed in story form is more memorable than other forms. But I got especially interested in the relationship between story and memory when I read Joshua Safran Foer’s Moonwalking with Einstein, about Foer’s year of training himself to compete in … Continue reading
Yearly Archives: 2012
How Storytelling Is (Or Should Be) the Centerpiece of PR
Guest Post by Rachel DiCaro Metscher What a special delight to present today’s guest blog post. The guest blogger, Rachel DiCaro Metscher (pictured), was my student at least a dozen years ago. After we recently reconnected on Facebook, I saw an interview with her (embedded below) in which she talked … Continue reading
Dispatches and Goodies from the Story World
For story fans, here are some recent initiatives and goodies worth your attention: The 10,000 Strangers Campaign. From July 30-Nov. 6, 2012 (election day), Matthew Ross Smith will slowly drive across America. His goal is to shake 10,000 hands in 100 days. He will do this by introducing himself to … Continue reading
Q and A with a Story Guru: MaryLou Wakefield: Story Helps Us Relate to the Struggles of Others and Celebrate Their Journey
See a photo of MaryLou, her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with MaryLou Wakefield, Question 5: Q: The storytelling movement seems to be growing explosively. Why now? What is it about this moment in human history and culture that makes storytelling … Continue reading
Learn to Define and Apply Your Story Type in Friday (June 29) Podcast
Q&A participant Cindy Atlee will be the guest during a podcast tomorrow (Friday, June 29) at 12 Noon Pacific Time on VoiceAmerica Business Channel. The show is called “The Leader Within: Define Your Professional ‘Story Type’ and Success Motivators,” and here’s the blurb about it: Do you know who you … Continue reading
Q and A with a Story Guru: MaryLou Wakefield: Circumnavigation Saga Illustrates Immense Power of Story
See a photo of MaryLou, her bio, Part 1 of this Q&A, Part 2, and Part 3. Q&A with MaryLou Wakefield, Question 4: Q: In the very first entry in your blog last year, you wrote about the blog describing your husband’s effort to complete a solo non-stop westward circumnavigation: … Continue reading
Q and A with a Story Guru: MaryLou Wakefield: 3 Essential Characteristics of a Story That Matters
See a photo of MaryLou, her bio, Part 1 of this Q&A, and Part 2. Q&A with MaryLou Wakefield, Question 3: Q: Can you explain why you capitalize STO in your blog name, STOrythatMatters? A: Initially when I was playing around with names for my consulting business, I landed on … Continue reading
Q and A with a Story Guru: MaryLou Wakefield: An Exciting Time to Be in the Storytelling Business
See a photo of MaryLou, her bio, and Part 1 of this Q&A. Q&A with MaryLou Wakefield, Question 2: Q: I get the impression that Wakefield Communications’ focus on story and storytelling is somewhat recent. What inspired you to shift to a storytelling focus for your communications firm? A: I’ve … Continue reading
Q and A with a Story Guru: MaryLou Wakefield: Stories Have the Power to Connect People in Profound Ways
I discovered MaryLou Wakefield through my Scoop.it curation of organizational storytelling and was later delighted to find her in attendance at the recent Reinvention Summit 2, where she contributed enormously to the conversation with insightful comments and questions. The Q&A, 98th in a series, will run over the next several … Continue reading
Blurring the Lines and Building the Backstory
In Back to the Future: How to Find a New Vision in Your Back Story, Dr. Juliet Bruce notes: “In this constantly shifting marketplace, there’s no longer a strong segmentation [among] job seekers, consultants, and solopreneurs.” Therefore, when many of us strive to tell our stories with the goal of … Continue reading