See a photo of MaryLou, her bio, Part 1 of this Q&A, and Part 2.
Q&A with MaryLou Wakefield, Question 3:
Q: Can you explain why you capitalize STO in your blog name, STOrythatMatters?
A: Initially when I was playing around with names for my consulting
business, I landed on Story that Matters because I really liked what the words meant. I knew I wanted to show up in a more interesting way (within the limits imposed by the digital space), so I worked out a few variations and decided on STOrythatMatters. I sat down with a few friends and colleagues who knew me and understood my passion, to brainstorm what STO could stand for.
Collectively, we arrived at S is for Significant, T is for True, and O is for Original. It was a great way to collaborate, and in the end I got three words that express what I feel are the essential characteristics of a story that matters.