When I was teaching, I was so appalled at the prices of college textbooks that I used an assortment of popular-press books instead of texts. I knew from Walter Isaacson’s bio of Steve Jobs that Jobs, too, was appalled, and one of the next things on his agenda was to … Continue reading
Author Archives: KatHansen
Q and A with a Story Guru: Jim Signorelli: Sometimes NOT Overcoming the Obstacle Makes a Story Meaningful
See a photo of Jim, his bio, Part 1 of this Q&A, and Part 2. Q&A with Jim Signorelli, Question 3: Q: You use a slightly modified version of Kendall Haven’s story definition (the one that also opened my eyes). How did you arrive at that one, and how important … Continue reading
Q and A with a Story Guru: Jim Signorelli: Staging Brand as a Story Character Helps Identify the Brand’s Underlying Beliefs, Values
See a photo of Jim, his bio, and Part 1 of this Q&A. Q&A with Jim Signorelli, Question 2: Q: What inspired you to write your book, Storybranding: Creating Standout Brands Through the Power of Story, especially at a time when books about storytelling in business and branding are proliferating? … Continue reading
Q and A with a Story Guru: Jim Signorelli: Stories Persuade Without Getting in Their Own Way
I first encountered Jim Signorelli through my Scoop.it organizational storytelling curation and having been following him in several, social-media venues. I’m excited about his new book, StoryBranding. This Q&A will run over the next six days. Bio: [in his own words, from his LinkedIn profile]: I’ve always had a passion … Continue reading
A Stellar, Storied LinkedIn Profile
Recently, in a LinkedIn group to which I belong, a member cited his “favorite LinkedIn profile of all time.” The profile belongs to Orrin “Checkmate” Hudson, who uses chess to turn around troubled kids, and it does the best job I’ve ever seen of using a LinkedIn profile as a … Continue reading
Q and A with a Story Guru: Nora Camps: Method of Telling the Story is Completely Unique to the Source of the Story
See a photo of Nora, her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Nora Camps, Question 7: Q: What do you love about storytelling? A: Story is so dear to me personally that I use it to share ideas always… in my … Continue reading
Q and A with a Story Guru: Nora Camps: Truth is Absolutely Necessary for Storytelling that Wins Hearts and Minds
See a photo of Nora, her bio, Part 1 of this Q&A, Part 2, and Part 3. Q&A with Nora Camps, Question 6: Q: Your bio notes that you “execut[e] agricultural theme marketing initiatives for a brighter future on a greener planet.” Can you elaborate on that idea and perhaps … Continue reading
Q and A with a Story Guru: Nora Camps: Story Allows People to Grok Your Brand
See a photo of Nora, her bio, Part 1 of this Q&A, and Part 2. Q&A with Nora Camps, Questions 4 and 5: Q: What is it about this moment in human history and culture that makes storytelling so resonant with so many people right now? A: People crave authentic … Continue reading
Q and A with a Story Guru: Nora Camps: There is Nothing as Authentic, as Moving, as Memorable, as Story
See a photo of Nora, her bio, and Part 1 of this Q&A. Q&A with Nora Camps, Question 3: Q: How did you initially become involved with story/storytelling/narrative? What attracted you to this field? A: Once I understood that billboards and all printed material were the result of graphic designers, … Continue reading
An Assessment to Find Not Your Story, But Your Story Type
While researching questions for an upcoming Q&A, I came across the Professional Values & Story Index (PVSI) on the site of The Storybranding Group, headed by Cindy Atlee, who has committed to a Q&A. The assessment is based on a model created by Dr. Carol S. Pearson, who specializes in … Continue reading