I continue to be amazed at the generosity of spirit in the storytelling community. There is such an aura of sharing. Copious, rich material is offered on Web sites. Practitioners generously give of their time to answer questions and promote their craft. The latest gem I’ve found is a fabulous … Continue reading
Category Archives: Organizational Storytelling
Business Stories from The Chief Storyteller (and Their Applicability to the Job Search)
The Chief Storyteller is a firm that helps businesses tell their stories. Visitors can download short PDFs of these stories. What I found intriguing is The Chief Storyteller’s five-phase approach to telling a client’s story, especially Phase 1 (see below), which includes an elevator speech, Web site, success stories, advertising/PR, … Continue reading
The Wonder of Webinars
I’ve been really into “attending” webinars recently. I never did teleseminars because I’m phone-phobic. Even if I was not expected to speak, I wanted nothing to do with any learning opportunity that involved the phone. But now that learning options are available that just require my laptop, the Web, and … Continue reading
The Middle Ground Story
In her company’s blog, Creating Tomorrow (which is also the name of her company), Trina Roach relates this story she once heard: When I first started out in advertising, I was told the story of the agency’s successful launch campaign for a major client’s new product. When the agency introduced … Continue reading
Still Deeply in Love with A Goodman: Part 3
Another bit from the nice outline (by “gwennis48” at the Luther I. Replogle Foundation) of key points from the presentation that Andy Goodman delivered. I’ve blogged previously about my fondness for Goodman’s Web site and company… To build a lasting storytelling culture in your organization, identify the organization’s core stories, … Continue reading
Nuggets from a Mighty Mouth
Found some nice nuggets in the storytelling section of the blog (Mighty Casey Media Mighty Mouth Blog) of Casey Quinlan, who describes herself as a “20-year veteran of network news and sports, now a writer, speaker and storytelling guru helping companies and their customers get to ‘happily ever after’.” She … Continue reading
A Broader View of Organizational Stories
ChangingMinds.org has a nice section on Storytelling in Organizations, including what’s special about organizational storytelling, its purpose, storytelling channels, and a section on teaching tales. The site also lists a wider variety of organizational story types than I’ve seen before, including: Cautionary tales Genesis stories Leadership stories Stories of failure … Continue reading
Anecdote Offers White Paper on Narrative and Organizational Change
Anecdote, the Australian consulting firm that specializes in organizational storytelling, is offering a new white paper entitled, Three journeys: A narrative approach to successful organisational change. Here’s an excerpt provided by Anecdote: This paper describes the approach we take with clients to successfully foster change in their organisations. It is … Continue reading
Example of How a Company Tells Its Story
Those of us in storytelling circles constantly read about how organizations need to tell their stories and brand themselves with stories, but examples can be hard to come by. Here’s just one company Etsy, that has done it well, describing its first five years of tremendous growth. Etsy says the … Continue reading
Washington, DC, Storytelling Weekend Recaps
Storytelling Weekend 2008 in Washington, DC, is in the history books. I didn’t attend; I seem to go in odd-numbered years. But some bloggers have posted some nice recaps of the Smithsonian portion of the weekend, as well as the subsequent Golden Fleece Day: Lynn Tveskov’s Storytelling, a Path to … Continue reading