Those of us in storytelling circles constantly read about how organizations need to tell their stories and brand themselves with stories, but examples can be hard to come by. Here’s just one company Etsy, that has done it well, describing its first five years of tremendous growth.
Etsy says the essence of what the company is about can be captured in the picture book, Swimmy, read in the video that previous appeared above. 2020 update: The referenced video no longer seems to be available, but this article captures its essence.
… Our vision is to be the eye — to be a kind of organizing principle. We do not want Etsy itself to be a big tuna fish. Those tuna are the big companies that all us small businesses are teaming up against.
Come to think of it, Quint Careers does a pretty good job of telling its story, as in this piece celebrating Quint’s first 10 years.