It’s a great treat to feature someone in this Q&A series who is just starting out in the story field. Doug Rice launched his blog and business, Small Business Storyteller, just a few months ago. This Q&A will run over the next five days. Bio: Doug Rice is the founder … Continue reading
Category Archives: Story Practitioners
Q and A with a Story Guru: Jim Signorelli: Brand Story Should Reflect Existing Values and Beliefs
See a photo of Jim, his bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Jim Signorelli, Question 6: Q: If you could share just one piece of advice or wisdom about story/storytelling/ narrative with readers, what would it be? A: My one piece … Continue reading
Q and A with a Story Guru: Jim Signorelli: Telling Must Eventually Give Way to Showing
See a photo of Jim, his bio, Part 1 of this Q&A, Part 2, and Part 3. Q&A with Jim Signorelli, Questions 4 and 5: Q: What has surprised you most in your work with story? A: Of all your questions, this one can be answered most simply: Everything and … Continue reading
Q and A with a Story Guru: Jim Signorelli: Sometimes NOT Overcoming the Obstacle Makes a Story Meaningful
See a photo of Jim, his bio, Part 1 of this Q&A, and Part 2. Q&A with Jim Signorelli, Question 3: Q: You use a slightly modified version of Kendall Haven’s story definition (the one that also opened my eyes). How did you arrive at that one, and how important … Continue reading
Q and A with a Story Guru: Jim Signorelli: Staging Brand as a Story Character Helps Identify the Brand’s Underlying Beliefs, Values
See a photo of Jim, his bio, and Part 1 of this Q&A. Q&A with Jim Signorelli, Question 2: Q: What inspired you to write your book, Storybranding: Creating Standout Brands Through the Power of Story, especially at a time when books about storytelling in business and branding are proliferating? … Continue reading
Q and A with a Story Guru: Jim Signorelli: Stories Persuade Without Getting in Their Own Way
I first encountered Jim Signorelli through my Scoop.it organizational storytelling curation and having been following him in several, social-media venues. I’m excited about his new book, StoryBranding. This Q&A will run over the next six days. Bio: [in his own words, from his LinkedIn profile]: I’ve always had a passion … Continue reading
Q and A with a Story Guru: Nora Camps: Method of Telling the Story is Completely Unique to the Source of the Story
See a photo of Nora, her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Nora Camps, Question 7: Q: What do you love about storytelling? A: Story is so dear to me personally that I use it to share ideas always… in my … Continue reading
Q and A with a Story Guru: Nora Camps: Truth is Absolutely Necessary for Storytelling that Wins Hearts and Minds
See a photo of Nora, her bio, Part 1 of this Q&A, Part 2, and Part 3. Q&A with Nora Camps, Question 6: Q: Your bio notes that you “execut[e] agricultural theme marketing initiatives for a brighter future on a greener planet.” Can you elaborate on that idea and perhaps … Continue reading
Q and A with a Story Guru: Nora Camps: Story Allows People to Grok Your Brand
See a photo of Nora, her bio, Part 1 of this Q&A, and Part 2. Q&A with Nora Camps, Questions 4 and 5: Q: What is it about this moment in human history and culture that makes storytelling so resonant with so many people right now? A: People crave authentic … Continue reading
Q and A with a Story Guru: Nora Camps: There is Nothing as Authentic, as Moving, as Memorable, as Story
See a photo of Nora, her bio, and Part 1 of this Q&A. Q&A with Nora Camps, Question 3: Q: How did you initially become involved with story/storytelling/narrative? What attracted you to this field? A: Once I understood that billboards and all printed material were the result of graphic designers, … Continue reading