Have we returned to the oral tradition of story? Jonah Sachs thinks so. In his new (June) book, Winning the Story Wars, and his session at Reinvention Summit 2, Jonah conveyed the belief that “the oral tradition which dominated human experience for all but the last few hundred years is … Continue reading
Category Archives: Storytelling and Branding
You’ll Affirm the Wisdom of Investing in Reinvention Summit 2 When You Experience Mini-Conference-Preview
I’ve told you the last Reinvention Summit was amazing. I’ve shared with you this year’s jaw-dropping lineup from the storytelling firmament. I’ve mentioned the deals — that buying a ticket is like getting half price because you actually get two tickets for the price of one. If you have an … Continue reading
Goodies Alone for Next Week’s Reinvention Summit Make it Worthwhile
Reinvention Summit 2012 starts a week from today! One thing I haven’t touched on in all my promotions of the event is all the amazing, enduring stuff you get to enhance your professional and personal development: Twenty 60-minute sessions with leading storytelling experts – including live, interactive calls, plus Q&A … Continue reading
Sympathy vs. Empathy and Shaping Your Career Brand with Your Story
Dana Leavy presents an interesting perspective on career storytelling in What’s Your Story, Morning Glory? Building the Story Behind Your Personal Brand. She suggests both knowing the bigger narrative behind your brand, as well as the smaller stories that inspire it. Here, Leavy connects empathy vs. sympathy to telling those … Continue reading
Reinvention Summit Redux Is Coming April 16 – 20
In 2010, here’s what I said about Michael (GetStoried) Margolis’s Reinvention Summit: Provided an astonishing array of high-quality presentations, full of well-respected luminaries in the storytelling and related fields — at mind-bogglingly accessible prices. Participants enthusiastically gulped from a fountain of knowledge, expertise, and practical ideas. The summit also forged … Continue reading
Q and A with a Story Guru: Cindy Atlee: Use Free Story-Typing Tool for Personal Branding
See a photo of Cindy, her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Cindy Atlee, Question 5: Q: Personal branding is probably the hottest area of career development and job search right now — but every practitioner recommends a different way of … Continue reading
Bones to Pick with ‘About’ Pages — Storied or Not — and an Example of a Good One
I had two occasions in the last couple of months to see the “About” pages of many Web sites and blogs. In the first, I had a few dozen story practitioners that I wanted to invite to participate in my Q&A series. In the second, I visited many sites and … Continue reading
Where Do You Most Authentically Tell Your Story?
A convergence of three recent articles tickles my fascination with differences in how we tell our stories in the virtual world vs. “in real life.” In one of the posts (which is referenced in the second one), R.I.P. Personal Branding, Olivier Blanchard expresses a refreshing, iconoclastic view in a careers … Continue reading
How Much Story Can You Fit into 30 Seconds?
Yesterday on Facebook, the ever creative Park Howell shared a 30-second TV spot (embedded below) his company, Park & Co., had created about donating to Goodwill. In the spot, a young boy packs his teddy bear into his backpack and pedals his bike to a Goodwill center to donate it. … Continue reading
No Story No Fans Adds Richly to Story-in-Business Conversation
When Raf Stevens first challenged me to present more examples of good storytelling two years ago this month, I scarcely imagined I would later get involved in his effort to produce an important new ebook in the applied-storytelling space. I had criticized the lack of storytelling quality among the winners … Continue reading