Category Archives: Storytelling and Branding

2020 Note: I can no longer access the video that originally appeared here, but you may be able to using the link below (Web Strategist Jeremiah Owyang). In this video, Jake McKee, former social media practitioner at Lego, “tells his story,” writes Web Strategist Jeremiah Owyang “on how he challenged … Continue reading →

Recently came across three similar blog postings about storytelling in marketing and thought I would pretend the authors were having a conversation. Thus, sort of a made-up story with these bloggers as characters. McLellan Creative (no individual blogger identified) begins the conversation by asking, “When was the last time you … Continue reading →

The blogger at the blog seclater (and I am unable to determine who this blogger is) extols storytelling as a marketing tool in a way that is not new to me. But he (or she) offers an “if-I-can-do-it-anyone-can” story of entrepreneurial success: I had quit my full-time job without any … Continue reading →

Came across a fantastic article by Ray George on brandchannel.com about how and why stories work in branding. George kicks off the article by declaring: “If brands are an experience, then stories are an effective way to describe this experience to others.” He adds: Brands are also a balance between … Continue reading →

One of my favorite pieces of information that I get via e-mail is the monthly trend briefings from Trendwatching.com. This month’s is on Status Stories. Here’s how Trendwatching defines them: STATUS STORIES: As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and … Continue reading →

Blogs about Storytelling/Branding ~ Storytelling/Marketing Storytelling category of Servant of Chaos Storytelling category of Brand Story Partum Intelligendo Brandtelling Narrative Assets Storytelling Category of Marketing Interactions Laurence Vincent Narrative Marketing category of James Phelps Let’s Talk Story Storytelling: Branding in Practice. Publisher’s description: As a concept, storytelling has won a … Continue reading →

During that long hiatus when I wasn’t updating this blog because I was working on my dissertation, I got an e-mail from Dr. David Morris about his blog on marketing and storytelling. Lots of great content there and of interest to me not only because of the self-marketing angle in … Continue reading →

I was instantly attracted to this book by Chris Hilicki because of its subtitle, “Build Your Business by Telling Your True Story.” I admit that I haven’t read the whole book yet, but my impression is that the subtitle is a tad misleading — simply because the book is more … Continue reading →