How about $5,160 in New Zealand dollars, which is $3,296.55 in US dollars? Much is written about storytelling in marketing and selling. It has been a while since I’ve seen such a profound example of how this kind of storytelling works. “mikew4” in Auckland was selling a washing machine on … Continue reading
Category Archives: Storytelling and Branding
Q&A with a Story Guru: Sarah White, Part 2
See a photo of Sarah, her bio, and Part 1 of this Q&A. Q&A with Sarah White (Questions 2 and 3): Q: The storytelling movement seems to be growing explosively. Why now? What is it about this moment in human history and culture that makes storytelling so resonant with so … Continue reading
When Tech Stories Meet Marketing Stories
Here’s another quickie roundup, this time on convergences among tech products, marketing, and storytelling: Who knew that GMail was story-worthy (though I have learned to no longer question any story application)? GMail users tell their stories here. Actually, it’s not so odd to tell stories about an e-mail application, but … Continue reading
Seasonal “Wishstories”
Scott Schwertly of ethos3, the company that promotes storytelling in presentations, says he’s “captivated” by Sears’ holiday “Wishstory” campaign. The campaign tells stories (in a very truncated fashion) of how gifts given by parents to children (who, in this campaign, grew up to be celebrities) shaped the celebrated lives of … Continue reading
Nice Twist on the “About Us” Story
From time to time, I’ve commented on “About Us” sections of Web sites as storytelling examples. Red Canary is a Canadian social-networking software “talent hub” that doesn’t have an About Us section. Instead, it has an “About You” section. Makes sense. A social-networking site should be user-generated, and users may … Continue reading
As If Tom Clifford Had Not Already Shared Enough …
Over the last five days, corporate-video storyteller Tom Clifford has shared himself through a Q&A interview. Now he’s offering an awesome no-cost, three-piece Corporate Video Storytelling Toolkit: It is about discovering the power of story. It’s a series of three eBooks (yes, they’re free) that will inspire you to think … Continue reading
Pitch Wizard Helps You Write Quick Elevator Pitch
Here’s kind of a nifty tool if you’d like the beginnings of a “pitch” to sell yourself to employers or clients. In my book, Tell Me About Yourself, I argue that the best elevator pitches are supported by a story. Still, the Pitch Wizard at 15-Second Pitch provides an easy … Continue reading
Create Stories to Engage Your Supporters
Colette Ellis of InStep Consulting for Nonprofit Central and Craig’s List Foundation recorded the 18-minute podcast, Once Upon a Time: Create Stories to Engage Your Supporters. It provides tips for nonprofit leaders to create engaging stories that will motivate potential supporters and volunteers (including a model for writing the story). … Continue reading
Business Stories from The Chief Storyteller (and Their Applicability to the Job Search)
The Chief Storyteller is a firm that helps businesses tell their stories. Visitors can download short PDFs of these stories. What I found intriguing is The Chief Storyteller’s five-phase approach to telling a client’s story, especially Phase 1 (see below), which includes an elevator speech, Web site, success stories, advertising/PR, … Continue reading
Marketing Stories with “Catch” Become Job-Search Stories with “Catch”
Marketing Interactions is offering a very cool, free e-book called Why Marketing Stories Have Catch. It’s full of excellent descriptions of how and why stories are so effective for marketing. Author Ardath Albee aptly refers to stories as “stealth marketing.” Much of the principles in the e-book also relate to … Continue reading