When I first saw the ad below in the New Yorker, I was blown away by its use of story elements. The headline, “I had a hunch there was more to it,” sets up the story and draws the reader in. The fact that the rest of the story appears … Continue reading
Category Archives: Storytelling and Branding
Personal Branding is Dead?/Long Live Personal Branding
Through a blog post from my colleague Karen Katz, I learned that Mitch Joel had declared personal branding dead. Though his headline was “Personal Branding RIP,” he actually said personal branding as a concept has lost its way — and, as I didn’t realize until later, he made this statement … Continue reading
Stunning (and Risque) Brand Storytelling By Perrier
Welcome to Perrier Mansion, a swanky and retro venue where you can follow American burlesque artist, model, and actress Dita Von Teese into the edifice and play slightly naughty games with her (as you might guess from Dita’s photo at right). This decidedly R-rated Web story/game has been tweeted as … Continue reading
Improving Your Storied Brand in Social Media, Part 3
Came across a couple of additional postings that relate to the upcoming Social Story: How To Tell Your Story Through Social Media Conference (Aug. 24 in Denver). Anthony Townsend is annoyed that “There aren’t any stories” on venues like Twitter and Facebook. “Some conversations become really good stories,” he writes, … Continue reading
Improving Your Storied Brand in Social Media, Part 2: Storytelling about Your Brand Book Is Here
I’ve written more than once about Bernadette Martin’s book, Storytelling about Your Brand Online & Offline: A Compelling Guide to Discovering Your Story. The book was “forthcoming” in those posts (and also had a slightly different title), but now it’s here, published in both hard-copy and ebook formats, and I’m … Continue reading
Story Cements Brand Loyalty
After at least two recent vacuum-cleaner failures, we decided to get a Dyson machine. We were impressed with its features, innovative design, and advertising. When the Dyson arrived, it immediately endeared itself to me by including the little booklet pictured here. I already knew a bit about Dyson’s story from … Continue reading
Check Out this Highly Touted Slideshow on Storytelling and PR
A slide presentation (embedded at the bottom of this entry) that Lou Hoffman of The Hoffman Agency created has been generated huge buzz for a couple of weeks now, so chances are you’ve seen it. It’s about the power of storytelling in business, and Hoffman says he prepared it “after … Continue reading
Marketing Schools with Stories
A fitting followup to my recent Q&A with David Willows is another conversation with Willows — by blogger Lorrie Jackson. This one focuses on the recently released book Willows co-edited, Effective Marketing, Communications and Development in International Schools. As Jackson notes: One of the threads that unites each contribution to … Continue reading
Storytelling Is Centerpiece of Gender-Bending Ad Campaign
Zack’s story, is a recent ad campaign from Tampax that is accompanied by a website, blog and Twitterfeed in the voice of 16-year-old-Zack, who supposedly wakes up with a vagina one day. The campaign has received some criticism from feminists for gender stereotyping. Miriam on Feministing writes: “The series also … Continue reading
Storied Personal Branding Makes New Strides
Right on the heels of my latest gnashing of teeth over personal branding are two developments on the subject. The first is a highly retweeted blog post on Web Worker Daily by Georgina Laidlaw on using storytelling techniques in personal branding. In what is expected to be a three-part series … Continue reading