I’m still feeling curmudgeonly about the concept of personal branding, and when I read skeptical views about personal branding like one called “I am Not a Brand. I am Me,” by Gareth Jones, my curmudgeonliness is reinforced. One of Jones’s arguments against the personal-branding concept contrasts typical brands with humans: … Continue reading
Category Archives: Storytelling and Branding
These Questions Can Help You Position Your Story
Michael Margolis recently published a list of “20 questions that can support you in your story positioning.” Although a few of the questions are best suited for entrepreneurs seeking clients, the list as a whole is great for job-seekers, too. Michael writes: If you go about answering these questions for … Continue reading
Want to Brand Yourself as a Thought Leader? Read and Listen
Updated Feb. 13: Michael Margolis has just introduced a new article, How to Brand Yourself as a Thought-Leader: Seven Must-Ask Questions, which is also the topic of a recorded telecall from Feb. 10 and a PDF of the article. Michael says of the topic: “Whether you’re an independent professional or … Continue reading
Two Nice Storytelling Slideshows
Came across two good slideshows recently that illustrate two applications for storytelling. Organizational storytelling: I don’t know how Tell Us Your Story: Cultivating an Organizational Storytelling Culture by Teresa Bailey ended up on my desktop, but there it was after I researched storytelling at NASA’s Jet Propulsion Laboratory (JPL) for … Continue reading
How About a Storied Press Release?
By way of an online discussion group, my friend Stephanie West Allen alerted me to an unusual press release written as a story. It’s the story of an attorney who is taking down her shingle to become a life and executive coach. There’s more to it; as the press release … Continue reading
10 Intriguing Storytelling Blog Posts
Lou Hoffman, president and CEO of The Hoffman Agency, writes about storytelling as seen through a business prism in his blog Ishmael’s Corner. He has identified his top 10 storytelling-related blog posts of 2009 in two parts: Part I Part II
Margolis’s Holiday Gift: Free Download of Believe Me
Michael Margolis submitted the following as a comment to yesterday’s entry, but since comments aren’t very prominent here, I’ve made his announcement its own entry: As a holiday gift, starting today, I’m releasing a free digital download copy of my storytelling manifesto, Believe Me. Anybody on my lists will get … Continue reading
Things We Think But Do Not Say: Could Personal Branding Be a Bunch of Hooey?
I have evangelized about personal branding for a number of years, including here on A Storied Career. Deep in my core, I believe in the concept of personal branding. But I admit to some doubt and cynicism. Finally someone else has expressed similar cynicism. Carlos Miceli wrote recently on the … Continue reading
What’s Next for Believe Me Author?
Today, I conclude my series of three questions I asked of Michael Margolis, author of the new book, Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story (see yesterday’s entry and Friday’s.) Michael writes that the Believe Me manifesto is just the beginning. “Follow-up books will be … Continue reading
Believe Me: Targeting Short Attention Spans and Conversation
As I noted in yesterday’s entry, I’m introducing Michael Margolis’s new book, Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story by asking him some questions about it, as well as sharing my own impressions. I asked Michael what kind of reaction the book has generated. Here’s … Continue reading