My friend Michael Margolis has just come out with the terrific new book, Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story. In addition to being fun and easy reading (even a slow reader like me can devour it in a single sitting), the book offers free … Continue reading
Category Archives: Storytelling and Branding
My Big, Fat Marketing-Storytelling Synthesis: 10 Observations, Part 2
Continuing interesting story observations folks have made about marketing, advertising, public relations, and branding, from yesterday’s entry … Even names and labels can tell a story. Sarah Mahoney says (in an article that now appears to be password-protected) many marketers miss the opportunity to create a storyline through labels, … Continue reading
My Big, Fat Marketing-Storytelling Synthesis: 10 Observations, Part 1
Here’s a piece I’ve been meaning to post for a long time. First had it scheduled for January, then February, then April, and now here we are. Some interesting story observations folks have made about marketing, advertising, public relations, and branding: Storied characters provide a human way for marketers to … Continue reading
Tell Your Story in Profiles and “About Us” Pages
I wrote recently about integrating story into LinkedIn and similar profiles, and the same notion applies to the About Us page for your business (or About Me if you’re a solopreneur). Barbra Sundquist lists four questions that the About Us/Me story should answer for readers/prospective customers: Who are you? What … Continue reading
Free Excerpt Available of Storytelling Manifesto for Change-makers and Innovators
My friend Michael Margolis has a brand new book out: Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story, and I’ll be writing more about it as soon as I get my copy. In the meantime, readers can download a free excerpt right now. Says Michael: Believe … Continue reading
LinkedIn Profiles as Storytelling Tools
I just attended a webinar delivered by Bernadette Martin, a Paris-based American who has a new book coming out soon, I Need to Brand My Story Online and Offline — Now What???. Martin’s work has a lot in common with my Tell Me About Yourself: Storytelling to Get Jobs and … Continue reading
Your Brand Is Your Story Is Your Promise
I’ve been rummaging through my A Storied Career files, not because I need material (I always have far more than then I know what to do with), but just to make sure I don’t overlook some really good stuff, and a piece by Chris Brogan from more than a year … Continue reading
Tell Sean Moffitt That Stories Aren’t Dead in Marketing
Yesterday in his Buzz Canuck blog, Sean Moffitt made the jaw-dropping (to me) statement, “Unfortunately, stories are mainly dead in marketing.” Seriously? Perhaps he needs to have a little conversation with Melinda Partin, who wrote in a recent Fast Company column, “At its very core, marketing is storytelling.” Subsequently on … Continue reading
When All Is Said and Done on [Personal] Branding: Try Storytelling
Jim Knutsen claims “there is literally nothing left to say on branding. With all those words, you’d think the discipline would be clearly defined and understood. And yet there is still massive confusion. I’ve had a hundred conversations that center around client questions like, “What’s the difference between positioning and … Continue reading
Margolis: Brand Story Must Be Authentic
Earning some well-deserved Twitter buzz yesterday was an excellent, thought-provoking article by Michael Margolis, “Finding Meaning and Authenticity in the Storytelling Brand.” As I started reading it, I began to think about applying its principles to personal branding. But then, as I realized the publication in which the article was … Continue reading