Get “How to Write an ‘About Me'” Kit Cheap for a Limited Time

Sean Buvala has just published a nifty multi-media training kit on writing “about me” pages, bios, and the like. I plan to review it in greater depth, but I wanted to mention it today because Sean has a special deal going on the kit.

The kit is just $7 if you buy it TODAY, May 2, but, if when you visit the site the price has risen above that special launch price, use discount code “newslettermay” (no quotes) to still get your copy at just $7! (Coupon code expires May 7, 2012).

Here’s how Sean describes it:

Sean Buvala’s new multi-media training kit to help you build your business and connect with your clients, customers and audience by creating a great About Me. Create a story-infused personal bio for any situation. Get your copy today! Downloadable manual, audio and videos help you learn.

Learn more here and also in this blog post.

Story Newsapalooza

A roundup of happenings in the story world:

Cowbird, the “tool for telling stories” and “public library of human experience,” is today (May 1) chronicling “the act of working, and how it affects who we are.” As described on the blog Telling the Bees, the project celebrates …

… the life of oral historian Studs Terkel, who died in 2008 [this year is the centenary year of Terkel’s birth]. According to Cowbird’s founder, Jonathan Harris, “with his seminal 1974 book, Working, Studs gathered stories from over 130 Americans in different professions, exploring new and old ways of working. Studs is widely considered to be the father of oral history, having inspired many of today’s best radio producers and journalists.”

Guideposts is running a tell-us-your-story contest. From the site: “Win a week with us at the Guideposts Writers Workshop, all expenses paid! We’ll teach you everything we know about inspirational storytelling. Your story could end up in our magazine and on our websites. We’re looking for true, first-person stories, not sermons or essays. It can be your own story or something you’ve written for someone else. Study the magazine. Get a feel for our style. We’ll pick 12 of you for the Workshop in Port Orchard, Washington, October 15-19, 2012.” Entries need to be postmarked June 20.

One of several annual days dedicated to storytelling, International Day for Sharing Life Stories 2012, occurs May 16. Day organizers say they are announcing today (May 1) “two wonderful projects.” This is the fifth year for the event, and I’ve consistently complained that the day doesn’t have a reliable Web site to go with it. Best hub seems to be its Facebook page.

The National Wildlife Federation has launched a Storytelling Video Diary Series. For the next six months, the organization is publishing weekly video blogs.

From March 24-30, 2012 a team of journalists collaborated with MediaStorm at its workshop to create, Remember These Days and A Hundred Different Ways. During the MediaStorm Storytelling Workshop participants work directly with MediaStorm staff to create an intimate, character-driven documentary in just one week.

Descriptions of the projects:

For Walter Backerman, seltzer is more than a drink. It’s the embodiment of his family. As a third generation seltzer man, he follows the same route as his grandfather. But after 90 years of business, Walter may be the last seltzer man.
Watch it now.

In 1987, Catherine Russell first stepped on stage in the play, Perfect Crime. Twenty-five years and only four missed performances later, she’s in The Guinness Book of World Records for the most performances by an actor in a single part.
Watch it now.

I’ve written before about PostSecret, the community art project in which people mail in their secrets anonymously on one side of a postcard. Now in a TEDTalk (embedded below), Post Secret founder Frank Warren shares some of the half-million secrets that strangers have mailed him on postcards.

 

 

Q and A with a Story Guru: Patricia Keener: Stories Inspire Non-Threatening Thinking about Experience

See a photo of Patricia, her bio, and Part 1 of this Q&A.

Q&A with Patricia Keener, Question 2:

Q: How did you initially become involved with story/storytelling/ narrative?

A: I’ve always been a storyteller in one way or another. When I was 11, I joined the Young Author’s Club after-school activity where I had a chance to write a story and then bind it so it looked like a real hard-backed book. I thought then I’d like to be a writer when I grow up. Soon afterwards I was bitten by the acting bug and went on to pursue a BFA in Acting and work as a professional actor for a few years, dabbled as a stand-up comedienne, even these days still do some occasional extra work. I also enjoyed business and had the annoying habit of being promoted a lot in my “day” job. I realised the area of my management role I felt most inspired by was developing people and so moved into training and coaching.

Early one morning I was asked to run a workshop for a colleague whose back had gone out. The team I’d be delivering the course to hadn’t been working well together and had had several misunderstandings. On the spur of the moment, I was reminded of a poem called “The Cookie Thief” from the Chicken Soup for the Soul series and another story about “The Man Who Went to Heaven.” I was amazed at what impact these stories had to get people thinking about their own experience in a non-threatening way. Instead of the push they had been getting to work better — it suddenly became a pull — seeing themselves in the story. I received great feedback on the course.

Over the years I have created a portfolio career working first in sales, professional development and presentation-skills training and then adding intercultural training and career coaching to the mix. I liked the variety of doing different things, but began to notice how there were similarities across the kind of work I was doing and how often I was using all three of my strands of expertise at the same time. It wasn’t until I was re-doing my website and I really had to think about how I could effectively communicate the different things that I do that I realised in each instance I was helping individuals or organisations to better communicate who they were or “their stories.” I had already been using elements of story in my work, but once the word “story” popped out at me as the connector of all my work, it suddenly made sense how to weave them all together. Since then I’ve been drawn to all things story-related.

Q and A with a Story Guru: Patricia Keener: Job-seekers Are Much More Engaging and Interesting When They Tell Stories

I was drawn to the work of Patricia Keener because of its intersections with my own. Although her practice is wider than mine, career coaching is part of it. I’m so pleased to present this Q&A with Patricia. The Q&A will run over the next several days.

Bio: Patricia Keener is a training consultant and coach whose focus is on organisational communication, presentations, professional development, and cross-cultural adaptation. For the past 19 years, she has worked with international businesses using training, workshop and coaching techniques to help her clients develop their interpersonal skills, improve their business effectiveness, understand cultural differences, and become better at giving presentations.

Her work has also included development of training strategies and programmes for industries including healthcare, pharmaceuticals, financial services, FMCG, government organisations and management consultancy. In her career coaching practice, she works with a variety of clients including senior-level executives, middle managers, and MBA and graduate students

Patricia is an Associate of the Chartered Institute of Personnel and Development (CIPD) and a member of the Society for Intercultural Education, Training and Research UK and the Association for Career Professionals International. She both a coaching and career coaching qualification and is a certified NLP Practitioner. Pat is licensed to use Argonaut, an on-line cross cultural assessment tool and CareerStorm navigator, an online careers assessment.

For more information visit her Website, Keener Inspiration.

Q&A with Patricia Keener, Question 1:

Q: You and I share an interest in storytelling for career development. To what extent and in what ways do you integrate story into your work with job-seekers?

A: A lot of my career work is with international people looking for work in the UK. They may be overseas students who are finishing a graduate or MBA programme here, or other Europeans coming to work in the UK, or partners of employees who are here on an international assignment and wish to continue their own career progression. I have found that particularly with this group, using stories throughout their job-searching process was a very effective way to address such issues as: differences in culture, language challenges and often gaps in their CV from a global lifestyle.

I run a workshop called “Using Storytelling for an Effective Interview” that is designed to give the participants a clear idea of why stories are an effective way of demonstrating what they have to offer, how to find the stories they can use and then what they can do to prepare and polish them. The most important thing at interview is to be as authentic as possible in, let’s face it, a stressful environment. Instead of asking clients to rigidly adhere to practised answers for interview questions I ask them to create different stories they could share that would demonstrate their competencies. It helps to take the pressure off and create a more comfortable atmosphere. After being on the other side of the table, interviewing a series of candidates two years ago, I really began to appreciate the ones who could be interesting and engage me with stories rather than blandly answer my questions with facts. I’ve also used stories as a basis for creating compelling elevator pitches, cover letters, and backing up personal-branding statements.

With the experienced executive clients I work with who want to make career changes or who have been made redundant, it is often tempting for them to jump right into the job seeking process. They want to get their CV together and send it out before taking time to do some self-reflection on just what it is that make them a unique candidate to a perspective employer. Some people can be put off by doing “touchy feely coaching exercises,” but if you explain that they are creating their career narrative, suddenly it seems a lot easier to convince them to do it.

Update on Memorable Stories

A few weeks ago, I wrote about tracking down an unforgettable story, “Ordeal in the Desert,” that I read as a child.

I noted that I had located and ordered the Reader’s Digest Treasury for Young Readers in which I remembered initially reading the story.

I also recalled that I was pretty sure the treasury contained another memorable story from childhood called “The Wedding Dress.”

I recently received the treasure and affirmed that “The Wedding Dress,” by I. A. R. Wylie is in it. The story is much as I remembered it. Proud and beautiful Italian woman dates beloved and successful town tailor but finds him not quite attentive enough, and instead becomes engaged to a more dashing young man. Tailor insists on making her wedding dress as a wedding gift. She and her dashing new husband move to America. Eventually husband dies, leaving her and their daughter destitute. Years later, she wonders how to afford a first communion dress for her daughter and decides to cut down the wedding dress for the purpose. While doing so, she finds a note sewn into the hem. “I shall always love you,” the tailor has written. Against all odds, she mounts a (very pre-Internet) search for him. One day, the tailor appears on her doorstep. They live happily ever after.

Again, it’s interesting to contemplate what made me remember this story decades after I read it. It was romantic, of course. And its structure, building to the surprise climax of the note sewn in the hem, makes a strong impression.

Now, guess what story is NOT in this Reader’s Digest Treasury for Young Readers? The original one that started this quest, “Ordeal in the Desert.” I am flummoxed as to where I could have read it as a child. Unless I later got my hands on an old copy, I would have been too young to read the Nov. 1959 issue of Reader’s Digest in which in appeared. An earlier edition of the Reader’s Digest Treasury for Young Readers was published, but I don’t think we owned it.

I suppose the source of it isn’t that important since I now have access to the story. Both stories, in fact.

Follow-up: More on the Power of 3 in Story

In response to yesterday’s post about Andrew Melville’s fascination with the number 3 in storytelling, Sean Buvala points out a piece he wrote about
The piece, The Presence of the Number Three in Folktales, attempts to address the questions:

Why the focus on the use of the number three? What does the number three represent?

Sean points out:

For many storytellers, educators and folklorists, the classification of a “folktale” requires that it include some reference to the number or sets of three. Such stories as the “Three Blind Mice,” “Goldilocks and the Three Bears,” and “The Three Billy Goats Gruff” are common examples of the titles and subjects of basic folktales reflecting this concept.

His post is a well-researched analysis. Check it out.

Story to the Power of Three [ #story12 ]: Andrew Melville

Editor’s note: A week ago, I wrote about the rising story folk profiled during the showcase session at Reinvention Summit 2. Andrew Melville was one of those people, but I didn’t have a lot of information about the concept — Story3 — that he was initiating. He has kindly written this post to further describe this concept:

A Guest Post by Andrew Melville

Great stories are like nature.

Full of patterns and symmetry, yet always different.

There is a science, an art and a spirit to story.

Three has been a pattern since time began for myths, tales, oratory, writing , films and theatre.

The hero’s journey, the archetype for stories at the centre of cultures across the world has three parts; the break in connection, the journey, and the return.

There are three-acts plays, and always a beginning a middle and an end, but as Jean Luc Godard famously said, not necessarily in that order.

There are so often three main characters in stories; the three kings of the bible, three little pigs, the Wizard of Oz has the tin man, the lion and the scarecrow and there are many other stories that follow a pattern of three.

There are three key areas that a story embeds in the brain; the centres of logic, emotion and primal instinct. Research shows us that the brain loves patterns and symmetry and we remember stories more than anything else.

Symbolism for cultures and religions across the globe frequently have three-part structures; the trinity of Christianity, the triangles of the Star of David, the three fingers on Maori carvings, the celtic triquestra symbol among them.

In my homeland, the indigenous people, Maori use the pattern of three in symbol, the spoken word and performance.

The three-fingered figures in Maori carving are said to represent, birth, life, and death, that match the universal hero’s journey archetype.

Many spiritual beliefs have stories about the importance of the three elements of a human being, the mind, the body and the spirit.

In science and in navigation, triangulations are a form, a shape, a structure that is intrinsic and solid.

Triangular three-part structures are a basic form of all molecular life on the planet.
So it is no surprise that the pattern of three has a powerful resonance for human beings.
It is a natural order of things. And it is simple and easy to comprehend.

In today’s media-rich world, many stories have become one-dimensional; they speak only to the heart and emotions, or only to the head and logic, and rarely to the spirit. Our lives and our work are often made up on a three-part structure, a problem, a cause and a solution.

Well crafted, three-dimensional stories have a huge amount to creating balance for us all, in our hearts, minds, and souls.

Andrew Melville is a recognized leader and specialist in the science of storytelling, drawing on experience from a career spanning more than 25 years. Read more on his company site, Spoke, and blog of the same name.

[ #story12 ] Make the Choice to Author Your Own Destiny: Robert Tercek

Reinvention Summit 2 is history, but I’m continuing to recap, synthesize, and expand on its 20 excellent sessions.

I would like to think that my husband and I have followed the advice of Robert Tercek, described as “one of the world’s most prolific creators of interactive content,” to make a “choice … to become the author of your own destiny, rather than playing a role scripted by someone else.”

Robert, one of the best-received and most inspiring presenters at Reinvention Summit 2, talked about the pivotal moment “that every creative person faces, whether they are entrepreneurs starting a new business or creative artists starting a new project.”

In a lengthy — but fascinating — preamble, Robert said we all function within the narratives set forth by, yes, buildings, towns, and the things we consume. Hence, we are often in a trance and neglect to make the choices that would unleash our creativity.

Robert’s emphasis on place was resonant for me since the choice my husband and I made was so tied into place. We had a perfectly good life in Florida. The weather was nice — if hot and humid — most of the year. Interesting flora and fauna surrounded us. Randall was tenured at a university, for goodness sake. We could have easily functioned within the narrative that place dictated for us.

But around the middle of the first decade of the millennium, we realized our marriage was on autopilot. We were moving trance-like through our jobs. We had creative spurts, but inspiration was lacking.

At the end of 2007, I decided to take a year-long sabbatical to decide what to do next. Shortly afterwards, Randall felt he had to make a choice between his online business and his teaching career. And then, on a complete fluke, the universe beckoned us to Eastern Washington. The move wasn’t job-related. It was, however, the jolt we need to break our trance and turn off the autopilot. We made a choice.

Here, we are inspired daily by the beauty, wonder, and tranquility of the place. I am indeed far more creative here than I’ve ever been, including my summer crafts activities.

Robert Tercek is about not only creativity, but change-the-world creativity. He’s Chairman of the Board of Creative Visions Foundation, which supports creative activists who seek innovative solutions to local and global issues. He gave three example projects in his Reinvention session, including this one described on the Creative Visions site.

As I thought about the choice Randall and I had made to author our own destinies, I questioned whether we’d taken that extra leap into change-the-world territory. But maybe we have. Our work producing content for Quintessential Careers educates and empowers people to find meaningful jobs and careers. Our work as tree farmers makes us good stewards of the earth.

It’s a start.

Robert Tercek wrote a blog post after he’d recorded his session with Reinvention Summit but before attendees experienced the session. The post gives a good flavor of his message.

By the way, it wasn’t until his session, one of the last of the summit, that I realized that I consistently feature Robert here on A Storied Career because of this post, which I regularly bump to my front page.

4 Ways to Fail at Brand Storytelling and a Bunch of Ways to Succeed: #story12 Rohit Bhargava

Reinvention Summit 2 is history, but I’m continuing to recap, synthesize, and expand on its 20 excellent sessions.

If you ever have a chance to see Rohit Bhargava deliver a presentation, do it. He uses image-heavy/text-light slides, projects an easygoing, entertaining presentation style, and has brilliant things to say. I had the pleasure during the recent Reinvention Summit 2.

Rohit also kicked off his talked with at least three fascinating stories from history. I can neither do them justice nor convey as well as Rohit did their relationship to his message, but the point is that stories wonderfully enhance a presentation.

Here’s a very nutshell overview of Rohit’s message. You can also get a sense of it from a Storify piece put together by Tyler Hurst.

Four mistakes that marketers tend to make when attempting to integrate story into their branding, Rohit says, are:

  • Storify everything. The brands say they are telling us their story (very commonly on “About” pages), but what they offer isn’t really a story. The example Rohit gives is the Our Story page for Purdy State Bank, which isn’t so much a story as a dry recitation of dates and events in the bank’s history.
  • Focus on testimonials. In particular, Rohit emphasizes brands — like BlackBerry — that try to collect stories from customers but set up barriers for the customer, such as BlackBerry’s lengthy and restrictive form.
  • Use corporate lingo. Rohit’s example here is United Airlines’s ad headline: “We’re improving the quality of our onboard product …” Why not just say something like, “We’re making our planes more comfortable to be aboard”? Rohit also cites a disconnect in that he found the bathrooms out of order on a recent United flight. Not such an improved onboard product.
  • Create an “impossible” experience. Case in point: A page on the Herman Miller site (pictured above) in which it’s actually impossible to mouseover the vertical pieces and glean any meaningful message.

Happily, Rohit offers many examples of brands who do storytelling well, keeping in mind the basic story flow and five story archetypes pictured. Just a couple of his case studies:

Lynda Resnick’s marketing of replica’s of Jacqueline Kennedy’s fake reals. You can read the backstory here, but the gist is that Resnick bought the Franklin Mint, rescued it from disarray, bought Jackie Kennedy’s fake pearls (originally purchased for $35) at a Sotheby’s auction for $211,000, and then made $26 million selling reproductions of the pearls through the Franklin Mint. Resnick wrote:

If there is one venture that captured the essence of what was best about our business at the Mint, I think it would have to be the story of Jackie Kennedy’s pearls. Nothing I’ve ever done is more illustrative of the search for intrinsic value than that.

Intrinsic value, of course, was the story behind the pearls.

The whimsical marketing of the Hans Brinker Budget Hotel in Amsterdam. This ad copy from the hotels home page is the tip of the iceberg in how the hotel markets its story of mediocrity:

The Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years. Boasting levels of comfort comparable to a minimum-security prison, the Hans Brinker also offers some plumbing and an intermittently open canteen serving a wide range of dishes based on runny eggs.

Other Hans Brinker Budget Hotel, Amsterdam services and amenities include:

  • A basement bar with limited light and no fresh air.
  • A concrete courtyard where you can relax and enjoy whatever sunshine is able to pass the high buildings on either side on the extremely infrequent days when it’s actually sunny.
  • An elevator that almost never breaks down between floors.
  • A bar serving slightly watered down beer.
  • Amusing witticisms and speculations about former guests’ sexual preferences scrawled on most surfaces.
  • The Hans Brinker Budget Hotel, Amsterdam Luxury Ambassadorial Suite (featuring the Hans Brinker’s one and only bath-tub).
  • Doors that lock.

Where does this one fit in among the archetypes below? I’m thinking it’s more of an underdog story.

Q and A with a Story Guru: John Randall: A Friend Who Recovered from Depression as He Told His Story

See a photo of John, his bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4.

Q&A with John Randall, Question 5

Q: What’s your favorite story about a transformation that came about through a story or storytelling act?

A: A little over 10 years ago, my friend Todd was severely depressed, fixated, as he himself wrote, on “death by revolver.” Isolated from everyone he had ever loved or who loved him, he lived in “the hollows” of existence. But a chance encounter with an old friend gave him just enough energy to begin reclaiming his life, to stop believing he was “no good.” He began challenging these thoughts and taking better care of himself in many ways. But perhaps most important, he began telling his story at schools and colleges all over Iowa. Amazingly, he overcame severely debilitating “stage fright and discovered he was good at public speaking.”

Todd is now the president of the National Alliance on Mental Illness (NAMI) and executive director of the Iowa Advocates for Mental Health Recovery (IAMHR). I am overjoyed that he has invited me to present some of my ideas on narrative as it relates to recovery at this year’s IAMHR Conference in Des Moines.

Todd’s story appears in a little self-published book simply entitled Recovery, by another friend of mine, Dodie Fuhr.