Q and A with a Story Guru: John Randall: Seven Narremes Are Story-Analysis and Construction Tools

See a photo of John, his bio, Part 1 of this Q&A, Part 2, and Part 3.

Q&A with John Randall, Question 4

Q: Your forthcoming book is about your studies of narremes and narratology. Can you give readers a bit of a preview of the book? In a nutshell, what can readers look forward to, and what will they learn?

A: The Seven Narremes that I discuss are story-analysis and construction tools that

  • Go back at least 40,000 years ago to the very dawn of modern humans, and, in the case of certain activities, back further to even more primitive species, such as the Neanderthals, whose much simpler but still clearly story-based paintings have just recently been discovered in a cave in Nerja, Spain.
  • Can’t be reduced to anything more basic;
  • Can be combined to create even more sophisticated stories while still maintaining the unique characteristics of each individual tool.

My storytelling friend and colleague, Gregg Morris, gracefully summed it up for me:

In his Narremic Analysis and Construction Technique (NACT), John Randall has rolled Aristotle’s Poetics, Freytag’s Dramatic Pyramid, Polti’s Thirty-Six Dramatic Situations, and a hefty dash of Carl Jung and Joseph Campbell into a neat package of 7 variations on story structure that promise to add critical depth for those interested in analyzing stories, and enhanced structural flexibility for those who want to create more effective stories, regardless of the medium they choose to work in.

Gregg Morris, Story and Narrative Advisor.

Q and A with a Story Guru: John Randall: Words are Like Precious Jewels

See a photo of John, his bio, Part 1 of this Q&A, and Part 2.

Q&A with John Randall, Question 3

Q: You describe on your Web site the time in your life that you got into narratology, but what attracted you to this field? What has inspired you to study this discipline since the 1970s?

A: In junior-high band, I discovered that I wanted to be the next Beethoven. Sadly, I also discovered I was a wee bit short of talent in the musical field. But I had also discovered long before a talent for words. I love words! I scoop them up in both hands like precious jewels and scatter them about the page with the 7th Symphony playing in the background to remind me that there are always even greater riches to be found ahead. It’s really as simple as that: I love words and everything connected to them, and it just so happened that in college I learned I could major in words as English Literature and as the essence of meaning itself in linguistic anthropology. A perfect marriage that I’ve been lovingly engaged in ever since.

Q and A with a Story Guru: John Randall: Internet Narratologist is Writer, Paleontologist, Archaeologist, Explorer, Teacher Rolled into One

See a photo of John, his bio, and Part 1 of this Q&A.

Q&A with John Randall, Question 2

Q: How did you initially become involved with story/storytelling/ narrative? What attracted you to this field? What do you love about it?

A: My love of storytelling began with my mother and grandmother reading four books to me: Horton Hears a Who, Pinocchio, Alice in Wonderland, and The Wizard of Oz. Over and over and over. When I could read for myself, I read those same books and a few others (NOT Dick, Jane, Sally, Spot and Puff!) over and over and over — this time adding to the pleasure of repetition the desire to figure out how the magic of storytelling was performed. By the third grade, I had added Tarzan, John Carter of Mars, Journey to the Center of the Earth, and The Lost World to the list.

In the fourth grade, Miss Barr (my first of many teacher crushes) let me read King Solomon’s Mines to the class, chapter by chapter, every day after lunch. From that moment, my path in life was set. I never wanted to be a baseball or football player (to my father’s everlasting chagrin). Never a fireman, a policeman, or a soldier. For me, it was writer, paleontologist, archaeologist, explorer, teacher. Regardless of the job I held at any particular time, I found ways to shape it to these, my true loves. And now, at 60, for my last magic trick, I’ve rolled them all into one as an Internet Narratologist. And upon my death, I expect my last words will be the same that James Kirk uttered in Star Trek: Generations, at his own end:

“It was fun!”

Welcome to the Digitoral Era: #story12 Jonah Sachs

Have we returned to the oral tradition of story?

Jonah Sachs thinks so.

In his new (June) book, Winning the Story Wars, and his session at Reinvention Summit 2, Jonah conveyed the belief that “the oral tradition which dominated human experience for all but the last few hundred years is returning with a vengeance.”

To those who ask, “With multimedia texts and IMs and Facebook Status Updates aren’t we relying on oral communication far less than ever?”, Jonah replies yes; that why he calls the emerging milieu the Digitoral Era.

As you can see on the slide at left, the immediate antecedent to the Digitoral Era is the Broadcast Era, in which “information begins life in the mind of its creator but quickly makes the jump into a machine that relatively few people have access to — letterpresses, radio transmitters, TV cameras.” In the Broadcast tradition, information “becomes clearly owned by the individuals who created and published it,” and “audiences don’t interpret it, mash it up and retell it. They never take ownership of it themselves. They consume it …”

In the oral tradition, though, “ideas also begin in the mind of a creator, but” … they “must replicate themselves, passing from the mind of one listener to the next.”

When the oral tradition meets the current digital landscape, “ideas today are never fixed; they’re owned and modified by everyone.”

Implications abound for marketers who want to seize the power of the Digitoral Era, a return to true myth-making. Jonah prescribes a particular story structure in which story is a container for how the world works, and the moral of the story hides the core values of storyteller. Stories embody perfection, truth, wholeness, simplicity, uniqueness, and justice. They provide meaning. Heroes and mentors play significant roles.

Indeed…

The stories that will succeed in the Digitoral Era will be held to the same survival-of­‐the­‐fittest standards all oral tradition stories have faced. They will be bruised and battered in transmission so their core message must be powerful, resonant and resilient. Stories that will prevail in the Story Wars won’t just entertain — they will matter.

I wish I could see the table of contents for Winning the Story Wars — the publisher does not seem to have provided “Look Inside” content to Amazon — so I could see more of Jonah’s suggestions for how to craft “stories that prevail.” But here are a few more resources about the Digitorial Era, including a slideshow that looks like an earlier version of why the author presented at Reinvention Summit 2.

The Producer Behind “Story Of Stuff” On How Marketers Can Build Real Connections

Winning the Story Wars with Freaks, Cheats, and Familiars

Jonah also shares some resonant quotes when he presents and in his book:

  • Just ask yourself what information has survived intact from cultures steeped in oral traditions. The answer, of course, is stories.
  • Worthwhile ideas that have been deftly encoded in compelling stories have survived with their meaning intact.
  • Stories rule the tangled bank of the oral tradition and great stories, well­-told will rule the wilds of the media marketplace now emerging.

Finally, because I am fascinated with how people define “story” and have collected a number of definitions through my Q&A series, here is Jonah’s:

… stories are a particular type of human communication designed to persuade an audience of a storyteller’s worldview. The storyteller does this by placing characters, real or fictional, onto a stage and showing what happens to these characters over a period of time. Each character pursues some type of goal in accordance with his or her values, facing difficulty along the way and either succeeds or fails according to the storyteller’s view of how the world works.

Q and A with a Story Guru: John Randall: Our Best Stories Generate the Light, Energy We Need to Accomplish Full Recovery of What is “Most Human” in Us

John Randall’s work caught my eye because it’s in an area that is completely unfamiliar to me — narremes. I’m looking forward to learning about this field through this Q&A and John’s upcoming manifesto, Narremes. I also have a soft spot for him because he shares two of his names with my son, John Randall Hansen. This Q&A will run over the next several days.

Bio: John Randall (Hart) is a Subject Matter Expert at IBM, a former writing professor at colleges in Oregon and Colorado, and a practicing narratologist in his spare time. He holds a B.A. in anthropology, an MFA in creative writing, and has published fiction, poetry, and essays. His website — Narratology.info — which he hosts under his pen name of John Randall — focuses on ways we make meaning in our lives by telling stories. He has been invited to present some of his ideas on uses of narrative in recovery at this year’s Iowa Advocates for Mental Health Recovery Conference. His presentation is entitled “Narremics: Ancient Keys to Making Meaning in Our Lives.”

Q&A with John Randall, Question 1:

Q: The storytelling movement seems to be growing explosively. Why now? What is it about this moment in human history and culture that makes storytelling so resonant with so many people right now?

A: In my upcoming Narremes Manifesto, I talk about a turning point around 40,000 years ago when the first cave art appeared in Europe. These extraordinary paintings at Chauvet, Lascaux, Altamira, and numerous other sites, depicting ancient human activities, especially the hunt, clearly illustrate a knack for storytelling that was already quite sophisticated, and which I believe goes back, at the very least, to that dim period when language itself began to develop.

Similar turning points in storytelling occurred with the appearance of The Iliadand The Odyssey, with The Canterbury Tales and The Inferno, Don Quixote, Hamlet, Robinson Crusoe, Anna Karenina, Madame Bovary, Huckleberry Finn, Moby-Dick, To the Lighthouse, The Shipping News. The list is long and far more complex than I can even suggest here.

The species of humans — our own — that began storytelling in those caves is at another turning point today. We’re a species in recovery. The clash of war and the hunt is being replaced by stories that emphasize meaning and hope over violence and conflict. If we are to survive into the next century and beyond, these are the stories that we must tell, and that is precisely what I think is at the root of the storytelling phenomenon we’re seeing today. Our best stories generate the necessary light and energy we need to accomplish a full recovery of what is “most human” in us all.

Jim Signorelli [ #story12 ] Tantalizes with Applying StoryBranding to People

Reinvention Summit 2 is history, but I’m continuing to recap, synthesize, and expand on its 20 excellent sessions.

Because I’ve published some of author Jim Signorelli’s approaches in my Q&A and because even more is available in a meaty excerpt from his book, StoryBranding, I won’t go into great detail about his excellent session. By the way, Reinvention Summit founder Michael Margolis called StoryBranding the definitive book on story and branding.

Two things especially got my attention. Because storytelling in job search and career is my special niche, I loved hearing Jim say, “The [job applicants] that make it for me are the ones that come in with stories.” Jim wants them to respond to job-interview questions by telling a story — something that happened to them that demonstrates what they believe in.

The other thing that intrigued me big time was Jim’s statement that he’d like to look at how to apply his StoryBranding model to personal identity. That really got my attention because personal identity and branding are so important and because I’ve yet to come across a method for developing and personal brand that truly resonates with me. I like bits and pieces of several approaches, but no one technique has resulted in an “aha” moment for me yet.

Any attempt to spell out what Jim’s would include is pure conjecture on my part, but we can probably assume it will look something like his 6 Cs of StoryBranding (see slide below).

Collecting the back story is certainly a familiar concept, one that Michael Margolis himself teaches, as I wrote about here.

Thinking of ourselves as heroes, let alone characters, may be a new idea for some. I would not be surprised to see Jim use the idea of archetypes here, since he uses The [Carol] Pearson Archetypal System with the other brands he works with. You can get a head start toward identifying the archetype you most relate to with the assessment instrument on Cindy Atlee’s site.

Jim says that “Characterize your prospect” is about identifying potential needs that the brand can appeal to with potential customers. For an individual, your customer could be an employer or a particular client base (if you’re an entrepreneur). What need does that audience have that you could fulfill? What problem(s) could you solve?

I believe Complement the Characters means finding the fit between the individual’s values and beliefs and the target audience’s. For job-seekers and entrepreneurs alike, solid research can reveal the prospective employers or clients that are the best fit with you.

In Jim’s model, obstacles include awareness, comprehension, confidence, and affinity, which need to be addressed to fully connect with customers. How can you make the employer/client aware of you, comprehend you, have confidence in you? How can you develop an affinity between you and the employer/client?

Jim’s Story Brief is a little more complex and involves inner and outer layers. I think it can apply to individuals, but maybe it needs to be tweaked a bit. I need to learn more.

Again, I’m purely guessing here, so I will be extremely eager to see Jim’s concepts for StoryBranding for personal identity/branding develop.

One (of probably many) other concept that fits the individual is Jim’s idea of “authoring” a brand vs. selling it. We’re authors of our own lives, not sellers of them.

Meet Some Rising Stars in the Story World #story12

Who might we hear as presenters at the next Reinvention Summit? Who are the future thought leaders who have visions of stories spinning in their heads and are newly charged up by Reinvention Summit 2? They just might be the group profiled below, who had the opportunity to describe their nascent projects, as well as the kind of support they seek from the community, during a “Showcase” session at Reinvention Summit 2.

You’ll learn even more about the first two, Kimberly Burnham and Dorit Sasson, because they have committed themselves to my Story Practitioners Q&A series. Both are also contributing authors to the forthcoming book, Pebbles in the Pond.

Kimberly Burnham, PhD, “The Nerve Whisperer,” uses storytelling to reinvent brain health. She uses her own story of vision recovery and the stories of her clients to inspire hope in people with genetic and neurological disorders, like Parkinson’s (her PhD dissertation focused on the use of Alternative medicine to resolve symptoms of Parkinson’s), macular degeneration (the most common cause of blindness in people over 60), Huntington’s, and fibromyalgia/chronic pain. Kimberly needs a bigger platform so she can reach more people with her story and motivate them to search for and find solutions for themselves. “Eyes can heal,” she says. “Genetic conditions can improve. Choose carefully who you listen to. Be conscious of what you tell yourself and others about your health and your future.” Kimberly has much more to share, but I will save most of it for my Q&A with her. In the meantime, you can understand more of where she’s coming from by reading her remarkable story of vision recovery and healing from migraines.

The mission of Dorit Sasson, author of Giving a Voice to the Voiceless, is to use voice as a story medium to help people experiencing disconnection and pain. Motivated by her own personal transformation, she wants to help clients try to find the light. Like Kimberly, Dorit seeks to reach people and build a bigger platform. Dorit tells her story on video, in the form of an excerpt from her chapter contribution to Pebbles in the Pond.

She also is currently offering a free 30-minute story strategy session for people who would like to give voice to their stories and learn more about how voice is an inextrictable point of this process. More information here. “Anyone who is interested,” Dorit says, “can shoot me an email, and I will contact him/her with our next steps.”

Aprille Byam has a story itch that she needs to scratch, she says. “My project is in the very early stages,” she says. “I want to make story [of] what I do and, in sync with that, I want to be more creative in my career. I have a two-pronged effort. One is upcycled papercraft projects (starting with jewelry) that come with stories (see photo). “The way the pieces will be sold (much like collectible vinyl figure series), the stories will be in parts and will mix and match — much like the metamorphosis movable books of old.”

The other prong, Aprille says, is to work to help others tell their stories and to make connections through stories. “I have some tangible ideas on how to do this for businesses, but would rather focus on people. That’s what ignites the fire in my belly; I’m just less certain where to start.”

Aprille used to design future experiences at Kodak. There, she “got very excited about helping people access and relive their memories.” Given her belief “that the glory of stories is in the connections that they make — through the telling, through the audience, and through the response of the audience — the connections piece of her aspirations takes her Kodak experience “to the nth degree.” Aprille (who blogs here) continues:

There is so much power to giving people the capability to connect on this level — or just making clear that they had that capability all along. It touches a fundamental chord — it’s how our brains process what we’ve been through, it’s how we translate our culture to others and to future generations, it’s how we convey who we are. If I can get to a place where I inspire one person to share a story they otherwise might not have, I will have succeeded.

Cassandra Ferrera describes herself as “a renegade real-estate agent who loves the earth and community. I question ownership, and at the same time, advocate settling deeply into place. I help people listen to the earth, find connection and commitment, and become of place.”

Because her philosophy is not making her a lot of money as a real-estate agent, she is reinventing real estate, “not for the big bucks [but because] these ecological times desperately need us to become intimate with the very earth beneath our feet. Real estate needs to get with the program of ecological restoration (re-story-ation) and that motivates me to put my conflicts within a bigger story.”

Cassandra, who, as an astrologer, also encourages people to find their evolutionary story and align with the cyclical rhythms of nature, says:

I feel like an edge walker, and outsider, and yet I am one of the most socially connected people I know — usually too much so. I am definitely on the edge of my own story, healing my relationship with my body, the earth, and my tribe …

Matt Mintz is working with a University of Minnesota Art Department to define and present stories about their collaboration with several Chinese art institutes. The program, he says, creates opportunities for faculty and student exchanges/residency projects. “By connecting through visual arts, participants learn about each others’ cultures,” Matt explains. “My project involves researching and telling an overarching story that attracts donors who will support further exchanges. The program itself is a vehicle for expanding individuals awareness and experience with a culture whose framework and stories are completely different. The end product may include print, online and video components.”

Matt’s background in international business long ago brought him to the realization that “understanding a society’s backstory is indispensable in working with [that society] effectively.” He found that helping others understand the work he was doing in Japan and China for example became more interesting to him than the work itself. “Continuing in the theme of intercultural communication and storytelling inspired me to take this project,” he says. “It is important in helping me build a body of work to attract clients to the corporate storytelling film business I am creating.”

The objective of Matt’s business, he notes, “is to help organizations uncover their values through their stories and then package those stories to help improve employee engagement and alignment.” He is interested in creating film (he was a producer on the film In the Bubble, about sex addiction), but knows film “is just one way to use story.”

Tyler Hurst‘s project is his first book, a narrative memoir, Mostly True Tales from My Somewhat Fictional Life, which is currently being edited. “It’s a collection of my life failures, hard times, and how I used them to improve myself,” Tyler says. “I wrote it because I believe that the more honest with the world about who we are, the better version of us we can be.”

Tyler says he wrote the book “because I want to convince other people that feel shame or guilt that it’s okay to admit what happened, because it will lift blinders they never knew they had.” The book releases by May 1 on Kindle and Podiobooks.com.

Another recent project was what Tyler and his new bride called A Storied Wedding. See Tyler delivering a TEDTalk that tells part of his story here.

Bettina Casimir Clark didn’t have the chance to describe her project during the showcase because her phone battery died before her turn, but she talked about it in the summit’s LinkedIn group. “Some old wounds just don’t seem to heal…. As I am looking back more then 40 years into my young adulthood, some trauma hit a precious nerve: I loved to talk and share — and suddenly no more,” she recalled. “Over the years I replaced this ‘silenced voice’ with these three “S”: smiling, submission, and superficiality — only to feel that NO voice can be silenced.”

Then Bettina underwent what she called “the unstoppable wake-up,” which occurred through dancing, art and photography, and inner work. In the past five years, she published two photo editorial books, Tomorrow is another NOW, and IBU, which was for a women empowerment foundation in Indonesia. “With this book, I intended to give marginalized women their voices back,” she said. “A simple yet moving concept: Snapshots of life with captions from Indonesian poets, revealing essence through the art of writing. This book is for sale at WADAH Foundation and a fundraiser.”

A third book is in process with the working title Leaping into AWARENESS”, 77 stories from around the World.” See Bettina’s Facebook page for Awareness Communications

I’m sorry that I didn’t get much information about Andrew Melville‘s interest in “Story3 — story to the power of 3;” I lost my Internet connection in the midst of his Showcase session. Andrew notes that many story-related phenomena come in threes — three parts of the Hero’s Journey, three parts of the brain, for example. Andrew, who is a New Zealander, notes that one is greeted three times in Maori world. Andrew is working on an ebook about the Story3 concept. Andrew explains more about the concept here. Andrew’s blog is Spoke.

OMG, My Book Is Available on Kindle

Just a tiny indicator of how the book market is changing, a couple of days ago, I got TWO queries in one day from folks wanting to know if books of mine were available as ebooks/Kindle editions.

I didn’t think Tell Me About Yourself: Storytelling to Get Jobs and Propel Your Career was, but just discovered almost by accident that it is!

Find it here for $9.60.

The companion Tell Me MORE About Yourself: A Workbook to Develop Better Job-Search Communication through Storytelling is also available as a Kindle edition for $2.99, same price as the PDF version.

Do Not Even Get Me Started on Book Publishing: #story12 Debbie Weil

But seriously, at least publishers are no longer in control….

Over a span of 19 years — from 1990 to 2009 — I authored eight books that were published by mainstream publishers. Most of my experiences with publishers were wonderful, but my final experience in 2009 was horrendous. My ordeal with the company I have come to refer to as Evil Publishing Company inspired my article on A Storied Career’s parent site, Quintessential Careers, Getting a Book Published — Is It Worth It? I was writing about the tail end of an era in which mainstream publishers were in control of what got published and how books got marketed.

In just the short time since then, the entire publishing scene has flipped. As Debbie Weil (pictured) noted in her #story12 Reinvention Summit presentation, within the last year, much of the stigma of self-publishing has fallen away, and ebooks have taken off, now outselling print books.

After Evil Publishing Company, I was not keen to write a new book anytime soon. I started to get the itch again last year. I had had a long streak of having every book proposal I ever submitted get accepted. And why not? My first book (on cover letters) sold well over 100,000 copies. But one of my previous publishers quickly rejected my latest book idea. As Debbie pointed out, it’s harder than ever to get a book contract and much of an advance in these troubled times for publishers.

So why would anyone want to become a published author these days? How is it a game-changer? Doing so won’t make you rich (probably), but, Debbie says, it will make you credible, give you authority, and make you an established expert.

As I seek to scratch my itch to publish again, I’m mindful of some of the great advice Debbie (see graphic for her company, Voxie Media above) shared in her session. Your book topic can’t just be what you’re passionate about; Debbie says; it has to solve a problem or fill a need for the reader. Even with all the options for self-publishing, Debbie says, it doesn’t matter how easy it is to publish if it’s not worth publishing. Would-be authors need to listen to what people ask.

Some of the approaches to topics that Debbie cited:

Debbie also talked about short books, as short as 30 pages, for example. They may be tantamount to long magazine articles. She cited, for example, Kindle singles. After all, some books don’t need to be as long as they are. I’m currently reading a novel that could easily be a third as long as it is.

Read more of Debbie’s ideas and suggestions about self-publishing and my own experience with self-publishing in the extended entry. See below some of the resources for self-publishing Debbie cited.

If I self-publish my next book, coming up with the perfect reader-grabbing title, Debbie says, will be a significant challenge. One that does it for her is The $100 Startup.

It may be called self-publishing, but Debbie strongly recommends not doing it all by yourself. For one thing, you must have an editor; you may even need a ghostwriter.

Debbie focuses on ereader-type books, and recommends that self-publishers start with Kindle only, and submit books to the Kindle Select Program. She notes that lots of resources and outside vendors are available to format books for Kindle for you (see list at the end of the post).

Simultaneous with my itch to write another book, I started to fantasize about ebooks, especially Kindle, as the key to my long, fruitless quest to actually make some money, a la the 50 Shades of Gray phenomenon. I decided to start with some books we’d put together for Quintessential Careers Press. I set aside this past February to learn how to convert books for Kindle. After reading some of the material and watching a video, I thought, “this is a piece of cake.” PDF was one of the formats authors could convert into the Kindle format, so I tried that process with a couple of the books we had in PDF. Yes, it was a piece of cake to convert them. Trouble is, they looked like crap. HTML is supposedly another format that will convert, but the HTML file I tried would not convert to Kindle. Ultimately, I learned I could reformat the books in Apple’s Pages app and save them as .epub files (which is actually a Nook format), and convert those to Kindle. I did it with three of our books, two of which have now been selling decently and making me a bit of dough, if not remotely at the 50 Shades of Gray level. My formatting experience convinces me that getting help with formatting is a great idea. It’s just that I’m poor, and my partner is, shall we say, frugal, so I’ll probably continue to try to format them myself.

I didn’t submit these books to Kindle Select because they must be exclusive to Kindle for 90 days, and we wanted to continue to sell them through our site. However, that book I’m itching to write will start out on Kindle Select because it seems to be a great marketing program.

I also want to crowdsource a textbook on applied storytelling for iPad using iBook Author.

Which brings us to marketing. As Debbie pointed out, mainstream publishers do almost no marketing of most of their books. In my case, “minimal” would be the appropriate word (except for Evil Publishing Company, which did none). Thus, for mainstream-published author and self-published author alike, marketing becomes the second marathon after writing the book. Debbie mentioned several marketing approaches for self-publishers, including getting comfortable with marketing online, building a dedicated Web site for the book, collecting visitor emails, developing launch promotions, and creating a video/trailer for the book.

In my book, pun intended, being published by a mainstream publisher these days offers little advantage over self-publishing, so I’m leaning toward self-publishing future books. Of course, the decline of the gatekeeping represented by mainstream publishers is a mostly good thing, but also results in an awful lot of low-quality stuff being published.

Here are some additional resources that Debbie Weil and Reinvention Summit host Michael Margolis cited for writing and self-publishing:

Striking the Right Balance in Your Advocacy Story: #story12 John Capecci and Timothy Cage

Hey, remember the other day in my recap of Bo Eason’s #story12 session, in which I heartily agreed with his premise that “whoever is the best in the field gives the most of themselves” and “the more you give, the more you get paid and the more influence you have”? I did a little search here on A Storied Career and was not surprised to discover that I’ve used the words “generous” and “generosity” with regard to story practitioners 50 times.

John Capecci and Timothy Cage are just two more in the cavalcade of generous story practitioners.

If I were you, I would be a bit broken up if I missed John’s and Tim presentation at #story12 about how ordinary people become extraordinary advocates (although, as I’ve mentioned, it’s really not too late to register since registrants can access recordings of the sessions and all there other handouts and goodies upon registration). I would hate to have missed them because they were super presenters — easygoing, relaxed, conversational, and nicely tag teaming off each other. And they had terrific slides.

The session featured content that comes from their new book, Living Proof (see its TWO subtitles in the graphic at left below).

In their #story12 session, John and Tim talked about some of the book’s major premises. They assert that anyone seeking to tell an effective story for advocacy needs to strike a balance between the Raw Story and the Canned Story. You can see the slide describing the characteristics of each here.

An effective advocacy story, unlike the Raw or Canned Story, has five qualities, John and Tim, note. Here’s where their generosity comes in. If you missed their session, you can still download their Checklist: The 5 Qualities of Effective Advocacy Stories from their site. The qualities are that the story is focused, positively charged, crafted, framed, and practiced (more explanation on the checklist).

The other free downloads on the site have less to do with crafting stories than with telling stories to the media and are listed at the bottom of this post.

BUT, you can check out a pretty a pretty healthy chunk of Living Proof in a sample (click on the “Read a Sample” graphic on the home page). The first six chapters are about how to develop effective advocacy stories, while the last several (plus a large appendix) are about delivering those stories in presentations and media interviews.

You can also get special access to additional Prep Sheets and exercises to use with Living Proofby joining the authors’ mailing list, which also signs you up to receive their quarterly newsletter with more information about making a difference with the stories you tell, news of other advocates and spokespersons and notices of Living Proof Advocacy Trainings near you.

In the session, John and Tim offered an awesome exercise for mapping your story, as shown on the graphic below. You are asked to identify the sequence of events that provided the shift in your life from then to now. What was the revelation, the epiphany?

More free downloads: