Free Download Helps Analyze Book Audience

Denis Ledoux has been offering loads of free goodies for November’s National Life Writing Month.

The latest is a free download, Who Will Read Your Book?.

The guide includes a detailed form that enables authors to truly understand whom they’re writing for.

Ledoux’s own audience is lifewriters/memoirists, but the handout could be used for virtually any kind of book.

Google and AMEX Helping Small Businesses Tell their Story on Video

Too bad I didn’t learn about this tool sooner as TODAY is the deadline for entering a contest based on the tool (but there’s no deadline for just using it).

Google and American Express have created a tool to make it easier for small-business owners to create a short video telling their story.

The graphic below illustrates the process.

Those who can meet today’s deadline are eligible to win a $5,000 ad campaign and the chance to be featured on YouTube’s home page on Nov. 25.

The video I saw that called my attention to this tool was not especially storied, but I appreciate the integration of story in the sample below:

Life Story, Archetypes, and Symbols: Life-Story Interventions that Guide Career Choice, Part 2

Continuing to explore some recent encounters with ways of using life story to make career choices …

“… [T]o view your life as ‘nothing but the facts” is to miss an opportunity to for a marvelous adventure,” writes Laurence G. Boldt in Zen and The Art of Making A Living, “a conscious encounter with the universal energies and dilemmas of the human experience.”

Boldt devotes a chapter in his book to helping readers identify some of these universal energies and how to “consciously, constructively, and artistically engage them on the way to creating your life’s work.” The chapter is about …

… encouraging you: first to experience your life as myth, as a story of the individual encounter with the universal; second, and as a part of the first, to learn to recognize the universal or archetypal energies; third to develop your own creative relationship to those energies.

Myth, archetype, and symbol are the ways to approach “soul mysteries,” Boldt says, though his chapter deal primarily with the latter two elements, archetypes and symbols. (Archetypes are the raw material of myth, and symbols are is vocabulary, Boldt writes.)

Boldt presents four archetypes:

  • Hero: Seeker of the Grail … Decider of Roads. Decision-making is an essential part of life.
  • Magician: Showman … Shaman. Imagination is an essential part of life.
  • Warrior: Horseman … Swordsman. Aggressive energy is an essential part of life.
  • Scholar/Student-Sage: Child … Old Wise One. Learning and teaching are essential parts of life.

He acknowledges more archetypes than these but says these have been especially useful for creating life’s work.

The rest of the chapter delves more deeply into these four archetypes. In turn, the archetypes lay the foundation for the rest of the book and the themes of the Quest (Hero), the Game (Magician), the Battle (Warrior), and School of Life’s Work (Scholar/Student-Sage).

Story of Broke Garners Attention, Criticism

I think I’ve posted most of the entries in the Story of Stuff series; yesterday, I started seeing The Story of Broke being shared. When I went to view it on YouTube, I noted that it many critical comments were posted. I’m sure at least some of them are from folks who disagree politically with the video’s message; I don’t know enough about economics to question the facts presented.

Notice I said facts. I don’t think the Story of Broke actually tells a story. What do you think?

Life-Story Interventions that Guide Career Choice, Part 1

I write a lot about using story in the job search, but narrative is also useful in figuring out what career to pursue.

I’ve experienced a recent convergence of exposure to several interventions — both online and offline — that ask users to create their life stories as a way to identify themes that may guide them in choosing a career, or choosing their next career move. I’d like to devote this and several upcoming blog posts to these narrative interventions.

The first comes from my recent project to identify the 15 most indispensable career books for A Storied Career’s parent site, Quintessential Careers. I found two books that include large chapters on life-story creation.

One is Work with Passion by Nancy Anderson. Her chapter, “Write Your Life Story,” asks readers to write their autobiographies, preceded by some warm-up exercises.

Anderson emphasizes writing the autobiography over, say, speaking it into a tape recorder, because writing uses all the senses and, she contends, makes “thoughts, feelings, and experiences more real.”

The pre-autobiography warm-up exercises include:

  • How I See Myself
  • How Others See Me
  • My Balanced Self

In each of these exercises in turn, users answer a series of questions, some of which are listed here:

How I See Myself

  • Do I see myself as unique or special?
  • How do I feel about my personality?
  • Do I like what I see in the mirror?
  • Do I like my hopes, thoughts, goals, aspirations?
  • Do I appreciate all the good things I do and say each day?
  • Do I do my work well?
  • What makes me angry?
  • What makes me happy?
  • What makes me sad?
  • What makes me feel powerless?
  • If I were character in a novel, who would I be, and what would the story’s theme be?

How Others See Me

  • What picture do others have of me?
  • Is that picture based on what they’ve told me or what I think they think of me?
  • Who likes to be around me?
  • Who avoids me?
  • Do people see me as optimistic, depressed, cautious, adventurous, funny, competent?
  • Do people trust me?
  • Do they think I’m sincere?
  • Do they tell me how they think and feel about me?

My Balanced Self (when all parts of one’s personality form a unified whole)

  • Is my balanced self different from how I see myself and other people see me?
  • What would I change so I am consistent in words deeds and actions?
  • What similarities are there between the balanced me and person I am now?
  • What action do I need to take to bring balance to my life?

The autobiography begins, not surprisingly, with earliest memories and follows this outline:

    • Parents and grandparents
    • Birth through junior high school
  • Preschool years
  • Early socialization
  • Junior high school
    • Senior high school, college, life in my 20s
  • The time of choice
  • Young adulthood
    • Life as an adult
  • My life today

Anderson provides questions as prompts for each of these topics. She also offers several sample stories. She does not provide much analysis or tools for the user to analyze his or her own autobiography, but she asserts that the autobiography-writing process provides clarity. Presumably, it also serves as the foundation for much of the rest of the book.

Job-Search Storytelling: Brand Story and Interview-Story Formula

A couple of recent articles by career practitioners have focused on storytelling.

My colleague Sharon Graham continues her excellent series on career storytelling with Advancing your career through effective storytelling (see others in the series here). Sharon focuses on developing your personal career branding story, a “central story [that is] is an introduction of yourself.” A highpoint of the post is her collection of suggested uses for the personal career branding story — professional events, a career transition when you want to tell people what you’re looking for and what you can bring to the job, leaving a voicemail for a hiring decision-maker, and answering an interview’s question, “Why should I hire you?”

When I wrote Tell Me About Yourself: Storytelling to Get Jobs and Propel Your Career, the career-branding story was one of the concepts I struggled the most with. What’s the best way to develop a career-branding story, and what does it look like? I have my own ideas, which I wrote about in the book, but I’d like to see Sharon’s. As powerful as her post is, I’d love to see some examples.

Nevertheless, Sharon drives home a couple of crucial points about career storytelling:

  • “If you want to captivate listeners, now is the time to begin organizing your career achievements and successes into stories.” I cannot emphasize this point enough. Careerists should constantly track accomplishments. My workbook accompanying Tell Me About Yourself offers beaucoups exercises on identifying accomplishments and composing stories about them.
  • “You must also be prepared with multiple compelling stories that connect to your personal career brand. … The key to telling effective stories is preparation and practice.” I concur with the quantity + quality approach Sharon implies. Different job prospects require different stories. (Again, my workbook gives practice in adapting stories to various jobs/employers.) And preparing an arsenal of accomplishments-based stories is one of the best ways to boost a job search, especially the interviewing phase.

Which brings us to the second article — Peter Newfield’s take on a story formula for job interviews. Peter adds several elements to the standard Situation (or Problem or Challenge) –> Action –> Results formula (in both Tell Me About Yourself and the accompanying workbook, I list many variations on this structure.):

  1. The strong opening. (Newfield describes the opening as a “teaser preview of the story’s big punchline,” recalling Annette Simmons’s smart technique of using a teaser to gauge how much story the interviewer wants to hear. Her sample teaser is: “”I prefer to lead in a collaborative manner. But if a group needs it I can be directive enough to go fast. Like the time my group’s budget was cut 30% and we had one day to decide how to deal with it.” Since it would be a rare interviewer who would not want to hear the details of that story, it would serve nicely as an opening teaser.)
  2. Positioning.
  3. Problem statement.
  4. Failed solutions.
  5. Your solution.
  6. Objections.
  7. The proof.

Newfield acknowledges that this seven-part story might take a while to tell, but says you can deliver it in three minutes. Unfortunately, I am convinced that three minutes is too long for an interview story. Two minutes should be the absolute max, and even that is pushing it.

I love this point, though:

Think you can tell a good story for an interviewer if you typed it out across two double-spaced pages in a Word doc first, to get the story down in this format (which also serves as a way to practice it in advance)?

I’ve done some research on how the act of composing (storied) interview responses in writing helps cement them in your brain and prepare you for interviews. Just be aware that you need more than one story. You can get by with fewer than you might think (as few as three), but up to 20 is even better.

#JobActionDay11: A Start-Up Story of Triumphing Over Job Loss

Today (11-07-11) is Job Action Day 2011, the fourth annual such event. This year’s theme is: “Skill Up, Start Up, Speak Up.” The “Start Up” aspect of the theme refers not only to tackling unemployment during the recession by starting a small business, but also developing a whole new mindset of being the CEO of one’s own career — having a portfolio of portable skills, a great network, flexibility, a project-mentality; not sitting at the computer visiting job boards, but getting out there and meeting people, knocking on doors, taking ownership of their career path.

Michelle Pyram, a Certified Professional Coach, whose practice is called Be Accountable. Execute the Dream, turned her career around after a major setback by adopting just such a “start-up” mentality. Here is her story in her own words:

[Reinforcing the Job Action Day 2011 “Skill Up, Start Up,
Speak Up” message is a group of bloggers
dedicating blog posts on or around Job
Action Day 2011 to the event. Scroll down to see their blog posts listed.]

In 2009 in the midst of the economic crisis, I lost my job as a human resources manager at a major cosmetics and fragrance company. It was my dream job and I was devastated at this news. However, hindsight is always 20/20, and I realized that this was by far the best thing that ever happened to me! Before I lost my job, I came to a point where I would wake up every day feeling as if I needed more time to figure things out, understand this thing called “life” and answer questions about my own career path. But while I was trying to figure out “life” I was spending my time on personally unfulfilling tasks that did not allow me the time to really understand what mattered most to me. I couldn’t find my passions or discover my true purpose.

I eventually hired a coach to help me with my transition and it was by far the BEST investment I ever made. By working with a coach, I realized what was really holding me back from realizing my true potential. Often times we are all victim to our own inner critics, limiting beliefs, assumptions, and interpretations. In addition, we may not even know it until we are really able to put a mirror in front of us. It was then I had to realize that I was not a victim of circumstance but instead the creator of my destiny. My talents are meant to be seen and not meant to be dormant. Discovering this truth about myself was the turning point for me, and I created personal and professional changes that I never dream were possible! From that day, I enrolled in a rigorous coaching certification program with 350+ hours of coursework to focus on a new chapter as a career and life coach. Besides, it was the perfect transition from my career in human resources!

Then I started to realize that almost EVERYONE around me was scratching their head about their own lives and careers. For many their dreams remained dormant and their story sounded like this:

  • “I hate my job but I am too afraid to leave…”
  • “I have this great idea but I think I will fail at launching it, so what will everyone think…”
  • “I have a passion for ______ but I’m too _____ and it will not work…”
  • “I don’t know what my passion is or where to even start…”
  • “I have too much responsibility on my plate and I don’t have time for myself to…”
  • “My gut is telling me I have the potential to do so much more…”

Once I began to live life to my fullest potential, several people started asking me — “How did I do it?” How can you create all that you want in your life and career without wasting a lifetime? So I created ‘Be Accountable, Inc.’ to show my clients how! The most touching moment for me as a coach was facilitating a group coaching session I entitled as “Be a Better You” for a group of professional women competing in a pageant. I couldn’t believe how many “ah ha” moments came up for the group and the raw emotions that came with it. Then the phone calls and text messages poured in that evening and the sincere “thank-yous” on the plane really touched my heart on the way home. It was then I knew this was my purpose… Today, I service clients by aiding them in life and career transitions, including career switchers, high potentials, professionals experiencing unemployment, and entrepreneurs.

Currently, I have a career that I not only love but I feel more balanced and conscious about “my wants” in life. I have my own coach that holds me accountable to ensure the execution of my own dreams so that I can live my best life. Now you can too…

More Job Action Day Bloggers:

See http://www.jobactionday.com/2011-Job-Action-Day.html for the complete, updated list of Job Action Day 2011 blog posts.

Noteworthy Offerings from Story Practitioners

These goodies from practitioners have caught my eye recently:

Scroll down to see more about these story-related books.

In Stories Matter: How to Power Up Your Activism, Thaler Pekar shares personal stories from her own history to illustrate the power of stories in activism. She noted to me that she doesn’t often share stories so personal. They powerfully illustrate the article’s premise.

Thaler also also offers a piece in her blog that frames Occupy Wall Street as a sensemaking exercise: Making Sense of Occupy Wall Street. Her final paragraph is striking:

From action will come audience, and from audience will come message. Out of what seems like chaos, insight will occur. Occupy Wall Street is making sense out of complex experiences.

On StoryFountain, Richard House has launched a series, “From Storytelling to Narrativity,” in which he will “profile the opinion-formation process, explain the ‘horizontal axis’ of Narrativity, present a theoretical basis for understating the persuasive power of Storytelling, and show how four of the great public issues of our time are being presented by our leaders.”

The horizontal axis of storytelling? It is …

… all about conscious intention — how we wish to influence people; what we want them to do. This is the axis of Narrativity. This means the way a story is deliberately presented by the teller, and the way it’s understood subjectively by the audience. Narrativity is, if you like, the “public affairs” branch of Storytelling.

The vertical axis is storytelling:

Storytelling, which can delve down through myth to the unconscious to mankind’s social and spiritual origins, forms the vertical axis of our quest. But understanding the origins and psychological power of the stories we tell people and how they work, is only part of the story.


Four story-related books (disclaimer: I haven’t read them):
In StoryBranding: Creating Stand-Out Brands Through the Power of Story, author Jim Signorelli (according to the book’s publisher) “shows how the principles of story can give brands more meaning In six clear steps, Jim Signorelli shows marketers how to develop brand-planning documents that have much more punch than traditional creative briefs. Signorelli includes sample ‘I AM Statements’ and ‘StoryBriefs’ that dramatically illustrate how his StoryBranding approach can develop brands that customers will insist on buying relative to competitive alternatives.”

The upcoming book, The Non-Profit Narrative: How Telling Stories Can Change the World, from Portnoy Media Group chief storyteller Dan Portnoy, shows how non-profits thrive by telling great stories. You can read a preview chapter of the book.

The premise of Post-It Note Diaries: 20 stories of youthful abandon, embarrassing mishaps, and everyday adventure is best understood in the words of editor and illustrator Arthur Jones (note a preview chapter is also offered):

The origin of Post-it Note Diaries starts a few years ago when I was working at painfully boring office. I was hired to design banner ads and supermarket coupons but the company was over-staffed so I spent most of my time pretending to be busy. To fend off the boredom, I started covertly writing stories in Microsoft Excel documents and illustrating them on Post-its. I found 3 inch yellow pads of Post-its to be perfect little sketchbooks and I could swipe hundreds of them at a time from the supply closet without anyone noticing. Eventually I started reading these work stories in public — at bars, bookstores and art galleries. To accompany my performances I projected a slideshow of my Post-it Note drawings behind me. It was a little like narrating a comic one panel at a time or presenting a hand drawn lecture. Months later my friend Starlee Kine and I took that format and expanded it into the Post-it Note Reading Series. Each show was an experiment, where both established authors and non-writers could present stories over a backdrop of my Post-it drawings. Post-it Note Diaries is an extension of the Reading Series. It features some stories that are old favorites and some new work by some of my favorite writers and performers. Admittedly it’s a book that’s hard to explain– part non fiction anthology, part graphic memior — but it’s easy to figure out once you open it. To best understand exactly what Post-it Note Diaries is, read the first chapter by humorist John Hodgman and everything should start to make sense. — Arthur Jones editor & illustrator

Monoculture: How Our Era’s Dominant Story Shapes Our Lives, is, according to reviewer Maria Popova, “a provocative investigation of the dominant story of our time and how it’s shaping six key areas of our lives: our work, our relationships with others and the natural world, our education, our physical and mental health, our communities, and our creativity.” A further explanation from the author:

The governing pattern a culture obeys is a master story — one narrative in society that takes over the others, shrinking diversity and forming a monoculture. When you’re inside a master story at a particular time in history, you tend to accept its definition of reality. You unconsciously believe and act on certain things, and disbelieve and fail to act on other things. That’s the power of the monoculture; it’s able to direct us without us knowing too much about it.” ~ F. S. Michaels

More Lifewriting Goodies and Tonight’s Teleclass

I’m continuing to receive lots of communications from Denis Ledoux of Soleil Lifestory, marking National Lifewriting Month.

Tonight at 7 Eastern is his first of three teleclasses for memoir writers, “Write the First Draft of Your Memoir: Getting Started and Keeping Going.” To register for the free class, call 207-353-5454 or e-mail.

Denis is also offering a PDF “Where Do I Start Guide” for memoir writing, along with these November memoir-writing/activity prompts:

November 6: Organize a lifestory party to which you invite your siblings. Have a free exchange of memories.

November 7: Tell a story to your child or grandchild about one of your grandparents.

November 8: Tell a friend or relative the back story of an object in your house. Write the story down.

November 9: Write in a journal about today. Include salient details that will make the day vivid when you reread this entry years from now.

November 10: Write a 3-to-5-page story about something in your life you have not spoken to many people about.

November 11: Volunteer to write five pages of a relative’s lifestory.

November 12: Find your memorabilia (diplomas, newspaper articles, certificates) and write at least 50 memories that come to you.

Celebrating a New Kind of Storied Career

When I first read this article about funeral celebrants, I didn’t get what the big deal was. It talked about “a growing trend at funerals: celebrants, whose aim is to make funerals more personal and meaningful while officiating the services.”

It seemed to me that part of funeral officiants’ role has always been to deliver a personal eulogy if possible.

But as I read on, I learned that this breed of celebrant helps “families that are not affiliated with a church and who do not want a religious service.”

I also learned that celebrants are trained by the likes of the Celebrant Foundation and Institute and In-Sight Institute and that they offer storied ceremonies for occasions other than funerals. From the Celebrant Foundation and Institute (which calls these practitioners Life-Cycle Celebrants):

Celebrants officiate at and co-create personalized ceremonies such as weddings, marriages, commitments, renewal of vows, baby welcomings and adoptions, coming of age, step-family tributes, new dwellings, birthdays, graduations, survivor tributes, job transitions, memorials, funerals/end of life tributes, divorce, special achievements and civic and corporate events.

Storytelling is part of the curriculum for those training to be celebrants, and these practitioners sit down with families to gather stories for the ceremonies at which they serve.

Celebrant Foundation and Institute Charlotte Eulette international director affirms what I’ve always believed about why personal storytelling has exploded in recent years:

After Sept. 11, 2001, she said, “people in America wanted something personal, and death became something to be embraced.”

I’m excited to learn of a new way folks can integrate storytelling into a career field.